Democracies work better. It has long been held that decisions made
collectively by large groups of people are more likely to turn out to
be accurate than decisions made by individuals. The idea goes back to
the “jury theorem” of Nicolas de Condorcet, an 18th-century French
philosopher who was one of the first to apply mathematics to the
social sciences. Now it is becoming clear that group decisions are
also extremely valuable for the success of social animals, such as
ants, bees, birds and dolphins. And those animals may have a thing or
two to teach people about collective decision-making.
Animals that live in groups make two main sorts of choices: consensus
decisions in which the group makes a single collective choice, as when
house-hunting rock ants decide where to settle; and combined
decisions, such as the allocation of jobs among worker bees.

Condorcet’s theory describes consensus decisions, outlining how
democratic decisions tend to outperform dictatorial ones. If each
member of a jury has only partial information, the majority decision
is more likely to be correct than a decision arrived at by an
individual juror. Moreover, the probability of a correct decision
increases with the size of the jury. But things become more
complicated when information is shared before a vote is taken. People
then have to evaluate the information before making a collective
decision. This is what bees do, and they do it rather well, according
to Christian List of the London School of Economics, who has studied
group decision-making in humans and animals along with Larissa Conradt
of the University of Sussex.
Dr List looked at colonies of honeybees (Apis mellifera), which in
late spring or early summer divide once the swarm reach a certain
size. The queen goes off with about two-thirds of the worker bees to
live in a new home leaving a daughter queen in the nest with the
remaining worker bees. Among the bees that depart are scouts that
search for the new nest site and report back using a waggle dance to
advertise suitable locations. The longer the dance, the better the
site. After a while, other scouts start to visit the sites advertised
by their compatriots and, on their return, also perform more waggle
dances. The process eventually leads to a consensus on the best site
and the swarm migrates. The decision is remarkably reliable, with the
bees choosing the best site even when there are only small differences
between two alternatives. By tinkering around with a computer
simulation they found that computerised bees that were very good at
finding nesting sites but did not share their information dramatically
slowed down the migration, leaving the swarm homeless and vulnerable.
Conversely, computerised bees that blindly followed the waggle dances
of others without first checking whether the site was, in fact, as
advertised, led to a swift but mistaken decision. The researchers
concluded that the ability of bees to identify quickly the best site
depends on the interplay of bees’ interdependence in communicating the
whereabouts of the best site and their independence in confirming this
information.

Simon Hix, also of the London School of Economics, and his colleagues
examined voting in the EU Parliament and concluded that, as might be
expected, it was along party-political lines even though the
incentives to do so were far less than at national parliaments. Dr Hix
and his colleagues reckon that European parliamentarians share the
collection of information but, unlike the honeybees, they do not
necessarily progress to investigating the issues for themselves before
taking a vote.

There is danger in blindly following the party line, a danger that the
honeybees seem to avoid. Condorcet’s theory fails to consider whether
there is an inbuilt bias among a group that comes together to consider
a problem. This “groupthink” occurs when people copy one another.
According to Dr List: “The swarm manages to block and prevent the kind
of groupthink that can bedevil good decision making.” Dr List adds
that people demonstrate this kind of bad decision-making when
investors pile into a stock and others follow, creating a bubble for
which there is no good reason.

Another form of groupthink occurs when people are either isolated from
crucial sources of information or dominated by other members of the
group, some of whom may have malevolent intent. This too has now been
demonstrated in animals. José Halloy of the Free University of
Brussels used robotic cockroaches to subvert the behaviour of living
cockroaches and control their decision-making process. In his
experiment, reported in an earlier issue of Science, the artificial
bugs were introduced to the real ones and soon became sufficiently
socially integrated that they were perceived as equals. By
manipulating the robots, which were in the minority, he was able to
persuade the cockroaches to choose an inappropriate shelter—even one
which they had rejected before being infiltrated by machines. Could
this form the basis of a new way of catching them?

The way animals make collective decisions can be complex. Nigel Franks
of the University of Bristol, in England, and his colleagues studied
how a species of ants called Temnothorax albipennis establish a new
nest. In the Royal Society journal they report how the insects
mitigate the disadvantages of making a swift choice. If the ants’
existing nest becomes threatened, the insects send out scouts to seek
a new one. How quickly they accomplish this transfer depends not only
on how soon the ants agree on the best available site but also on how
quickly they can migrate there. When a suitable place is identified,
the scouts begin to lead other scouts, which had remained behind to
guard the old nest, to the new site. The problem is that if the
decision is reached rapidly, as it might have to be in an emergency,
then relatively few scouts know the route. It would then take much
longer to train all the scouts needed to achieve the transfer, which
involves carrying the queen, the workers and the brood to the new
nest.

Dr Franks and his colleagues identified a type of behaviour called
“reverse tandem runs” that makes the process more efficient. During
the carrying phase of migration, the scouts lead other scouts back
along the quickest route to the old nest so that more scouts become
familiar with the route. Thus the dynamics of collective decision-
making are closely entwined with the implementation of these
decisions. How this might pertain to choices that people might make
is, as yet, unclear. But it does indicate the importance of recruiting
active leaders to a cause because, as the ants and bees have
discovered, the most important thing about collective decision-making
is to get others to follow.

The above is cut down from this week's Economist.  This work is recent
but much of it has been known since the beginning of my career.  I
wonder what it is in human decision making that screws us up?  The
idea of robots being intentionally used to feed us mis-information
seems rather likely!  Indeed, we seem to be governed by them.


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