On 9/29/07, Otto Moerbeek <[EMAIL PROTECTED]> wrote: > On Sat, 29 Sep 2007, Karel Kulhavy wrote: > > > Personally, the feeling or message I am getting from these stickers is > > "we're > > not sloppy, we want to do everything well, including graphics design." > > In marketing terms, it makes an impression that OpenBSD has a good > > corporate identity (http://en.wikipedia.org/wiki/Corporate_identity). > > Speaking as an OpenBSD developer, I can assure you that OpenBSD would > become much less attractive to spend time on if it was run like a > company. I think what we produce (software and and other stuff) is > high quality because we like what we do. >
good corporate identity != run like a corporation The "corporate" in "corporate identity" should be taken literally. Or rather, the metaphor should be divested of any associations with private, profit-seeking organizations. A good corporate identity is about clarity of message; there's no reason that message can't be what OpenBSD is really about. In my view OpenBSD has an excellent identity and message - clear, narrow focus on a small and easily understandable set of concepts (security by default, unencumbered, quality, etc.) and a variety of well-designed and executed graphic images unified by a well-chosen icon. In fact the great virtue of that is that it obviates the need for top-down discipline in getting the message out. Anybody who wants to evangelize the unwashed will have no problem figuring out what message to convey. No reason to fear that. -g
