Thanks for putting this together -- this is really interesting data. It's interesting that the 5+ activation rate for mobile web > desktop now -- just a few months ago, mobile was about half of desktop.
It could be the case that mobile web editors make a smaller number of small edits/spread a big edit out into smaller ones -- would be interesting at some point to see whether these initial edits happen in rapid succession. It'll also be interesting to compare the (short-term) retention rates of mobile vs. desktop. The Activation rate for apps is weird. We know on desktop that about 70% of users create an account, but never edit -- this would imply that on mobile apps a far higher percentage of users create accounts for reasons unrelated to editing. We should look a little closer to the data . Something doesn't seem right. Howie On Thu, Jul 17, 2014 at 5:40 PM, Maryana Pinchuk <[email protected]> wrote: > Greetings all, and happy 1 month anniversary of the tablet redirect :) > > I've got some data to share on new tablet, phone, and app editors and how > they stack up against new desktop editors. This is enwiki only for now; I > await the glorious return of Dario to help us out with global data :) > > *New active mobile editors* > > Our metric for new active mobile editors is 5+ edits within 30 days of > registration, so we don't quite have the full numbers on the first month of > newly registered users yet (because people who signed up yesterday haven't > had time to reach active status). But here's today's snapshot of the > percent of newly registered users we've converted to active editors in the > last 30 days across all out different platforms: > > [image: Inline image 1] > Note that the trend Dario observed still holds – both newly registered > tablet and mobile site users are being converted to 5+ editors at a higher > rate than desktop. > > Slightly concerning is the conversion rate on the Android app – I'd have > expected this to be higher, more in line with mobile site editors on > phones. We'll need to figure out if this is due to users editing > anonymously on the app instead of signing in and counting toward our new > active user count. > > *New user productivity* > > I was also interested in the volume of contribution we're seeing across > each of the platforms, to get a sense of how much new folks are > contributing. So I ran the numbers for bytes changed (added, removed, and > total changed) by newly registered users across all our different platforms: > > [image: Inline image 2] > Though mobile site editors (both tablet and phone) are reaching 5+ edits > at a higher rate than desktop users, it looks like desktop editors make > significantly bigger edits in terms of bytes. Not super surprising, given > the smaller screen real-estate and greater difficulty in contributing > longform text, but it's good to validate that with real data. Note again > that Android app editors are on the lower end of bytes contributed. > > To me, these two graphs raise the question of whether mobile site editors > (on both tablets & phones) make a larger number of small edits as opposed > to one big edit like they might on desktop. I don't know if we'll be able > to answer that definitively anytime soon, but it's definitely something to > think about and dig into more in the future... > > -- > Maryana Pinchuk > Product Manager, Wikimedia Foundation > wikimediafoundation.org > -- _______________________ Howie Fung Director of Product Development Wikimedia Foundation [email protected]
_______________________________________________ Mobile-l mailing list [email protected] https://lists.wikimedia.org/mailman/listinfo/mobile-l
