Hi everyone, Today I did some data analysis of the last nine days of our EventLogging data for the Android app, and I'd like to share some interesting results.
*1) Edit to preview conversion is massively different between registered and anonymous users.* 49.4% of registered users that make it to edit move on to the preview step. Only 7.42% of anonymous users that make it to edit make it to preview. *2) Preview to save conversion is basically identical for registered and anonymous users. *59.2% of registered users that make it to preview then save their edits, compared to the 56.7% of anonymous users. *This evidence supports our hypothesis that new (i.e. anonymous) users have a much higher bounce rate on edit as compared to more experienced (i.e. registered) users. *So, in a nutshell, our plans for this quarter are well targeted! I also checked registrations, and Android app registrations continue to make up around 11% of all registrations across all platforms, so the 'registered' proportion may also include many new editors. I'm going to look into breaking that out by user newness to get a better sense of the data. I'd like to thank Yuvi for sanity checking the SQL queries I wrote to generate this analysis. :-) Thanks, Dan -- Dan Garry Associate Product Manager for Platform and Mobile Apps Wikimedia Foundation -- Dan Garry Associate Product Manager for Platform and Mobile Apps Wikimedia Foundation
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