This seems like a good opportunity to announce our paper in Journal of Service Research early this year based on empirical data on adding SMS/MMS channels to the regular BigBrother broadcasting in 2003:
Nysveen, H., Pedersen, P.E., Thorbjørnsen, H. and Berthon, P. (2005). Mobilizing the Brand: The Effect of Mobile Services on Brand Relationships and Main Channel Use. Journal of Service Research, vol. 7, no. 3, pp. 257-276 Per E. Pedersen Professor Department of Information and Communication Technology Agder University College Ph: +47 37253219, Cell: +47 90655321 -----Original Message----- From: Brandtzæg Petter B [mailto:[EMAIL PROTECTED] Sent: 21. oktober 2005 13:14 To: Discussions on mobile communicaitons and social change Subject: [mobile-society] Endemol launch mobile TV channels The TV company behind Big Brother is to launch two new channels for the mobile phone market See BBC News: http://news.bbc.co.uk/1/hi/entertainment/tv_and_radio/4360310.stm Petter Bae Brandtzæg SINTEF IKT Mail: [EMAIL PROTECTED] Mob: + 47 92806 546 Fax:+ 47 22067 350 Address: P.BOX 124 Blindern, N-0314 Oslo, Norway Location: Forskningsvn. 1, Oslo --- You are currently subscribed to mobile-society as: [EMAIL PROTECTED] To unsubscribe send a blank email to %%email.unsub%% --- You are currently subscribed to mobile-society as: archive@mail-archive.com To unsubscribe send a blank email to [EMAIL PROTECTED]
