Hello all, On Friday I participated in the PhD examination of Lars Andreas Knutsen at the Copenhagen Business School. Carsten Sorensen and Robert Austin were also on the committee. I am attaching a short outline of the dissertation.
Congratulations to the new PhD. Rich L. Comments on the dissertation: Mobile data services: Shaping of user engagements by Lars Andreas Knutsen The dissertation examines different dimensions of user acceptance associated with a pilot project (MUSE I and MUSE II). The project consisted of using a particular type of phone that offered certain advanced services (News, Information, Content, Location based information, etc.). The general question is why advanced mobile services (with somewhat of a focus on mobile messaging) are either adopted or rejected. To answer this Knutsen examines the issue from the perspective of the user via a piloting of advanced services. The participants piloting were 38 persons who were seen as early adopters and who were open to having their use monitored in different ways. The mean age of the participants was 29 and there was a slight predominance of male users (57%). Knutsen and his colleagues used a variety of data collection strategies that included interviews, questionnaires, and some traffic analysis to investigate these issues. Knutsen finds that users were often disappointed with the new services (paper 1), that they projected previous experiences onto the new services and that "trusted tutors" were important in learning the services (paper 2), there are distinctions between services that define service divides (paper 3) and that instrumental, aesthetic and expressive issues are important in the adoption and rejection of new mobile services (paper 4). The general result of the dissertation is the Service Engagement Framework. This is a general set of interactions between: 1) a set of context variables (socio-demographic issues, mobility modes, institutional interactions, service specifications, etc), 2) what Knutsen calls explorative engagement and 3) recurring engagement/disengagement Knutsen closes by suggesting the need to take a broader approach in the examination of the development and adoption of new services. He does a good job of showing us how there is, for example, the need to follow the life course of new products and users meet them, become familiar with their potentials and drawbacks and perhaps integrate them into their daily routines. The link to this message on the Ning site is at: http://mobilesociety.ning.com/profiles/blogs/mobile-data-services-shaping --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "mobile-society" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/mobile-society?hl=en -~----------~----~----~----~------~----~------~--~---
