[with apologies for x-posting]

*Locative Media* edited volume

Call for papers — abstract proposals due 7 May 2012

* *

*Locative Media: Culture, Economy, Policy*

*edited by Rowan Wilken (Swinburne Uni of Tech)*

*& Gerard Goggin (University of Sydney)*



Location technologies have experienced a relatively long and complex
incubation. Satellite-based global positioning system (GPS) commenced life
as a military technology before finding its wayinto wider commercial and
consumer uses (not least being used in mobile phones along with
triangulation of cellular networks for services such as enhanced emergency
calling). Location-based services for cellular mobile networks and devices
were the subject of much experiment and anticipation in the 1990s. Mobile
social networking applications first emerged in the 1990s, with the
celebrated Lovegety gadget in Japan, and pioneering efforts such as
Dodgeball in NorthAmerica. Technologies predicated on location also were
pieced together through telecommunications, Internet, and web-based
friendship, dating, and hooking-up services and sites such as Gaydar.



The early 2000s witnessed a wave of location-based experimentation around
location and mobile devices across art, urban design, ubiquitous and
pervasive computing, and strands of gaming cultures. These experiments
included locative art, performances, activist interventions, location-aware
fiction, location-based games (famously those of Blast Theory), annotation
and story-telling, and a wide range of other manifestations. As mobile
phones developed into fully-fledged media devices, various affordances led
to new kinds of socio-technical marshalling of location. The ubiquity of
camera phones allowed innovative visual and textual instantiations and
representations of place. Cross-platform game developments increasingly
relied on locative media as a key part of integrated, transmedia forms.
Music and sound moved to the foreground of media imaginatively yoked to
location.



Towards the end of the first decade of the twenty-first century, two major
developments put locative media squarely at the centre of contemporary
cultural and social dynamics.



First, new kinds of locative media emerged through the ‘geoweb’ — the
combination of the Internet with mapping, place-making, and locational
technologies. Since the Google’s embrace of geolocation services in 2005 —
with the fascination attracted by Google Earth and Google Maps, mainstream
interest in and uptake of locative media services flourished. Such
Internet-based locative media increasingly coincided with the widespread
diffusion of mobile phone, mobile broadband, wireless Internet, and
portable, networked media technologies. Consumers are now well accustomed
to using sat nav devices in their cars, or while walking, Google Maps on
desktop and laptop computers and mobile devices, and geoweb, geotagging and
other mapping applications from all manner of places, and various apps on
iPhones and smart phones that uselocation-aware technologies.



Secondly, with the phenomenal growth of smartphones following the launch of
Apple’s iPhone and Google’s Android plaforms in 2007-2008, the mobile
Internet firmly took hold. As inadvertently revealed, smartphones gather
unprecedented amounts of longitudinal data on their users’ locations — data
which can support new kinds of tailored retail and consumer services,
lifestyle profiling and mapping, and surveillance, with considerable
privacy and social implications. Such mobile media built on the success of
user-generated content and social networking systems (Cyworld, Mixi,
Flickr, YouTube, QQ, Renren), and brought the locational aspects of these
systems to the fore — especially with extensions such as Facebook Places,
iPhoto tagging, and so on. The arrival of apps on smartphones — supported
by Apple’s apps store, Google market, Window and Nokia’s shared apps — was
also fuelled by the incorporation of locational capacities into this new
wave ofmobile computing and software.



In short, not only are locative media one of the fastest growing areas in
digital technology, questions of location and location-awareness are
increasingly central to our contemporary engagements with online and mobile
media, and indeed media and culture generally. While locative media,
especially in its recent North American incarnations, has become an fertile
topic for research, policy, and public debate — and the subject of
important recent studies such as de Souza e Silva and Frith’s *Mobile
Interfaces in Public Spaces *(2012), Gordon and de Souza e Silva’s *Net
Locality* (2011), and Farman’s *Mobile Interface Theory* (2012) — there are
many aspects of the international phenomenon of locative media that need
research and critical discussion.



Thus the central aim of the *Locative Media *collection is to bring
together a comprehensive account of the various location-based
technologies, services, applications, and cultures, as *media* — and to
identify, inventory, explore, and critique their cultural, economic,
political, social, and policy dimensions internationally. In particular,
the collection is organized around the perception that the growth of
locative media gives rise to a number of crucial, as yet clearly
articulated and addressed, questions concerning the areas of culture,
economy and policy.



Accordingly, we welcome proposals for papersthat address any aspect of
culture, economy, and policy, and the constitution, functions, and effects
of locative media, especially (but certainly not limited to) the following:



How do we understand and theorize locative media *as *media? What are the
interactions, affiliations, and remediations, between locative media and
other media, especially Internet and mobiles?


How have locative media developed? What are their different histories that
influence their present forms? What are the cultural, economic, and
political economies that have shaped location-basedservices, locative, and
geo-media?


How do locative media differ across national markets, geo-linguistic
communities, and cultural contexts? What are the specificities of locative
media in countries and regions that remain understudied in the anglophone
literatures?


What the contrasting, or shared, meanings or practices associated with
locative media in particular societies or groups of users? And what are the
particular affordances of locative media in different settings and
configurations of the technologies?


How have locative media been imagined as a policy object and regulated to
date? What are their implications for current and future policy and
regulation? In what ways can new frameworks be devised to capture and
respond to the challenges of locative media?


What are the privacy ramifications oflocative media? What are the new
concepts of privacy evolved alongside locative media? How do we understand
the important concept of sharing — or its obverse, withholding information,
emerging with locative media?


What are the implications of locative media are for broader understandings
of media and technology? How do locative media fit into with new accounts
of media, mobile, and networked publics?

* *

*Proposals:*



Please send proposals to both editors by 7 May 2012:



Rowan Wilken (rwil...@swin.edu.au)

Gerard Goggin (gerard.gog...@sydney.edu.au).

* *

Proposal should include:



·      title

·      abstract of up to 500 words

·      short biographical details for author and affiliation.

* *

Provisional acceptance will be advised by 19 May 2012.

* *

*About the editors:*

Rowan Wilken (rwil...@swin.edu.au) is Australian Research Council DECRA
(Discovery Early Career Researcher Award) Fellow in the Swinburne Institute
for Social Research, Swinburne University of Technology, Melbourne,
Australia. His books include *Mobile Technology and Place *(2012; with
Gerard Goggin), and *Teletechnologies, Place, and Community *(2011).



Gerard Goggin (gerard.gog...@sydney.edu.au) is Professor and Chair of Media
and Communications at the University of Sydney. His books include the
*Routledge
Companion to Mobile Media *(2013; with Larissa Hjorth), *New Technologies
and the Media *(2012), *Global Mobile Media *(2010), *Mobile Technology:
>From Telecommunications to Media *(2009; with Larissa Hjorth), and *Cell
Phone Culture *(2006).



\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

Gerard Goggin

Professor and Chair

Department of Media and Communications

University of Sydney


Adjunct Professor, Social Policy Research Centre

University of New South Wales


e: 
gerard.gog...@sydney.edu.au<applewebdata://58CAECF0-6F6E-47A3-9980-953EE0F9094E/gerard.gog...@sydney.edu.au>

p:  +61 2 9114 1218

m: +61 428 66 88 24

w: http://sydney.edu.au/arts/media_communications/staff/ggoggin

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