Android One phones in India: 8 things to know

TOI Tech/ Anupam Saxena / September 15,2014
Android One phones in India: 8 things to know
in India as part of its endeavour to bring a good smartphone experience to a larger set of people.

The programme was first announced in June during the Google IO conference by Android chief Sundar Pichai.

Here are 10 things to know about the Android One phones...


   1. Priced affordably

September 15,2014
Priced affordably
Google's Android One initiative aims at boosting sales in emerging markets through affordable pricing and quality software.

With a price target of $100, the company has partnered with Indian OEMs Spice, Karbonn and Micromax. The Spice Android One Dream Uno is the cheapest at Rs 6,299, followed by Karbonn Sparkle V at Rs 6,399 and Micromax Canvas A1 at Rs 6,499.


   2. Will be sold both online as well as offline

September 15,2014
Will be sold both online as well as offline
The Android One phones are available for purchase through online channels starting today and at retail stores from early October.

The Karbonn Sparkle V is available online exclusively at Snapdeal; the Micromax Canvas A1 is exclusive to Amazon; while Spice Dream UNO is available online exclusively at Flipkart.


   3. Hardware specifications

September 15,2014
Hardware specifications
The Android One phones are based on Google's reference design hardware and sport a 4.5-inch IPS FWVGA (480x854p) display.

Powered by a 1.3GHz MediaTek quad-core processor, Mali-400MP graphics and 1GB RAM, the phones have 4GB internal storage and a microSD card slot that supports cards of up to 32GB capacity.

The three phones sport a 5MP rear camera with LED flash and support for full-HD video capture, and a 2MP front-facing camera. The Android One phones come with a 1700mAh battery.


   4. Stock Android, priority OS updates

September 15,2014
Stock Android, priority OS updates
The three Android One phones come with a Nexus-like stock Android user interface. Although, hardware vendors can preload apps, the software doesn't feature customization and is optimized for the hardware.

Android chief Sundar Pichai announced that the phones will get priority OS updates from Google including the upcoming Android L update. The phone will also receive automatic app updates.


   5. Google brings 'Showroom on Wheels'

September 15,2014
Google brings 'Showroom on Wheels'
Google will have Wi-Fi-equipped mobile demo trucks called 'Showroom on Wheels' in 600 locations across 20 cities to allow potential consumers to experience the Android One phones.

Google has also appointed 30,000 Android One ambassadors who will spread the word about the phones and guide potential consumers at stores.


   6. India first country to get Android One phones

September 15,2014
India first country to get Android One phones
Sundar Pichai informed that India was the first country where it launched Android One phones.

The search giant plans to take the phones to markets like Indonesia, Philippines, Pakistan and Bangladesh, and other South Asian markets by end of the year.


   7. New hardware partners

September 15,2014
New hardware partners
Google has also signed up deals with new hardware partners to develop the next set of Android One phones.

These partners include Acer, Alcatel, Asus, HTC, Intex, Lava, Panasonic, Lenovo, Xolo and Qualcomm.

The first Android One phones are powered by MediaTek but with Qualcomm coming on board, the next round of devices will also include Qualcomm Snapdragon-powered phones.


   8. Free data bundle from Airtel

September 15,2014
Free data bundle from Airtel
Airtel is offering a promotion to reduce data costs for Android One phones.

Android One users will get free over-the-air (OTA) updates, and 200MB per month worth of app downloads from Google Play for the first six months --- without counting toward their mobile data plan.
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