> In the new Volkswagen Cabrio commercial, where > twenty-somethings are driving around under the moon > and stars at night, who sings the song used in the > ad? That would be "Pink Moon" by Nick Drake, and I highly recommend anything you can find by him. There's an album called Way To Blue, An Introduction to Nick Drake. There were 3 albums, I believe, and a box set that included a fourth disc of rarities. A beautiful voice, sensational songwriter. Voice sounds like Donovan or (*ahem*) Stuart from Belle & Sebastian. Honestly, if you first heard B&S and wondered how they came up with that mellow and folky yet orchestrated sound, they stole it all from him. But that's ok. For whoever was wondering about how songs are picked for commercials, there was an article in CMJ New Music Monthly about it a few months back. Generally, when ad agencies are trying to create a commercial for a company, they suggest what elements that they think would help to target a commercial to a particular demographic. And music is an important part of any commercial as it can either draw you in or turn you off immediately. I don't know why it seems to have snowballed recently, but independent or lesser-known artists are certainly getting more attention through commercials. It's an easy way for a band to make a few thousand as well, since all they're gaining is free advertising from it. I think it's interesting to note how this process can work backwards, as a band without any notoriety at all can gain some attention from an ad... for example, that commercial (also VW?) where two people are driving very slow down a street, and everything happening around them is syncing up with the music... the artist is Master Cylinder, and I must've been asked that a hundred times at the record store before I finally found out for myself. I got something to say, *phiL* __________________________________________________ Do You Yahoo!? Talk to your friends online with Yahoo! Messenger. http://im.yahoo.com
