I respectfully request that people quit bitching about the name. The name describes exactly what mod_perl is, and is widely known despite what some HTML-jockeys at a conference might say. I can't believe it's any worse than dumb-ass names like "Java Servlets" and "Enterprise Java Beans" (a name so dumb people always use the acronym), or even PHP ("Professional Home Pages?").
If you really want to do something to help market mod_perl, writing articles and speaking at conferences has worked pretty well for me. I got a discussion of mod_perl for large sites onto the front page of Slashdot by doing this, and more people read Slashdot than just Perl geeks. - Perrin