On Tue, 17 Feb 2004 02:53, A. Pagaltzis wrote;

  > > (At least the Perl-XML folks got it right, props to Grant
  > > McLean!).
  > You don't put yourself in a particular spot on Google, you just
  > get there by being linked from lots of places. You have zero
  > control over whether and where you appear in the results for a
  > query.

That's not entirely true.  It is by design that pages - especially
off-site pages that contain text content on a relevant subject, and
linking to an article will increase the ranking of the target article
in Google.  AIUI, this was Google's flagship feature in the early
days.  No doubt the others have since followed suit to varying
degrees.

In face, the "better" search engine optimiser companies out there work
(as well as doing easy things like making meta information
appropriate) by producing a series of "micro-sites" that have a page
or two of relevant information, then link to the target site, and to
each other.

So, editorial content may have the desired effect of raising search
engine rankings; especially the more they are linked to as a "primary"
source of this information.
-- 
Sam Vilain, sam /\T vilain |><>T net, PGP key ID: 0x05B52F13
(include my PGP key ID in personal replies to avoid spam filtering)

No man can prove upon awakening that he is the man who he thinks went
to bed the night before, or that anything that he recollects is
anything other than a convincing dream.
 -- Richard Buckminster Fuller

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