I must admit that having to fill in all this forms about my billing and shipping address while all I wanted was to download a PDF was overtaxing my patience.
Publishers must realize they can make unreasonable money with technical publication about software like Mongrel but they must handle it right.
Developers are willing to pay (To pay ! Yes ! remember they are used to downloading for free !) for information. They feel good about giving money for real value. They crave for it, they would kill for it, they would give up coffee for it , they would...
But for God sake don't ask them to fill in forms !
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