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As a
consumer I can answer this question.
It is
about selection JR. I always check Bruce's auction every week
because I know it will feature a LARGE selection. While yes I have
my "Want List", I like most consumers like to shop or browse.
As I have said before, I know that when I buy from Bruce, I get items as
described, shipped quickly and packaged to withstand a nuclear blast.
So as
a consumer with not a lot of time, if I just look at Bruce's auction every
week, I can satisfy my shopping needs with one stop. It is
almost like Costco. If you have read lately there are stories about
COSTCO and their success. They attribute it to the 20% of their
items they call "FINDS". That is they carry it only once. So
as a consumer you go for the massive savings on many things and also for these
one off "FINDS". I think Bruce's auctions are like that. I
always place a few bids and if I happen to get something at my low price it is
like a "FIND". Then again, there are always those items that are on my
want list that I am happy to buy from Bruce because I know it is legit, and I
know it will come packaged well.
I like
that Bruce offers lots of items, I wish more was offered each
week.
Ira
Bruce,
OK, I'm gonna ask the question... no, it's not "Why do you want to
be President"? It is:
What's so desirable about auctioning off so many items at one time every
week? I mean what, exactly, is so beneficial about this? I know the official
line you give in your newsletter -- which is that is more convenient to offer
a large selection so people can buy more than one and save a few bucks on
combined shipping. But that would be still be true if you were listing maybe
300 or 400 at a time as well.
You even admit in your newsletter that "I know it can be difficult going
through 8 zillion listings..." and so offer some tools which help -- but that
doesn't answer the question:
Why is it so wonderful to put up so many items all at once every week?
Doesn't this contribute to the much-lamented attitude that so many claim eBay
has created -- which is that "Oh, there are just millions of posters out
there. If I don't bid up on this one, there will be another along next
week..."
Now, I know you get top-dollar for the stuff you auction, but is that
really because you offer so many at one time or because you've been around
forever and are an excellent marketer and have developed a large loyal
following who simply prefer to buy from you and so you generate more
competitive bidding than most other sellers can? If that's the real reason,
wouldn't it stand to reason that you would generate even higher prices if your
bidders weren't having to spread their money around on so many different
posters every week? If that happened, wouldn't you make the same amount of
money but have to work a little less hard and your sellers realize even higher
prices?
Just wondering.
-- JR
----- Original Message -----
Sent: Friday, September 24, 2004
9:15
Subject: [MOPO] MoPo: FA: 920 inserts
on eBay end Tuesday!
920 inserts,
all at 99 cents with NO reserves! Has anyone ever
auctioned so many
inserts at one time, with no reserve on any of them? I
seriously
doubt it!
ALL these
started at just 99 cents with NO RESERVES on any of them! This
is a
really great chance for collectors to possibly get inserts (which take
up
far less space on your wall than one-sheets, and yet often solely
lose
"dead" space in the design, often giving them superior images
to
one-sheets) from good titles for super bargain prices, and how many
times
will that happen to you over your collecting
career?
I added these 920
inserts on Tuesday, September 21st (starting at around 7
PM CST) as 7 day
items, which means they end Tuesday, September 28th,
starting at the same
time. Be sure to check them out sometime before they
end (either by
going to http://tinyurl.com/2cxv5 or
by using the link from
my HOME page, http://www.emovieposter.com or by
looking me up under my eBay
user ID, emovieposter.com). Good luck
on whatever you may bid
on!
Given there are so
many places you can purchase vintage movie memorabilia,
doesn't it make
sense to buy where there are no reserves, the items are
accurately
described, the bidding is run by a third party (eBay, not me,
and I have
no clue how much you are bidding) and when you win an item or
items it is
shipping promptly, incredibly well packed, and you are only
billed a
single $8 U.S. shipping charge (which includes a strong tube
and
insurance), no matter how many items you purchase in a
week?
I know it can be
extremely difficult to look over 920 inserts in just a
few days, but
remember you can use Bruce Hershenson eBay Auction Gallery
(which is
located at http://www.emovieposter.com/section_ebay/gallery.cfm
)
which has large thumbnails of all our eBay items, and links from each
item
to the actual eBay auction. Best of all, this gallery is
searchable! You
will really find this a great benefit if you want
to look at all of our
items this week! You can simply browse all of
our current items by viewing
the images in this gallery (48 to a page) in
our number order, or you can
use our search to only see thumbnails of
your specific search terms (in our
number order)! NOTE THAT THIS
GALLERY HAS A RECENT BID PRICE LISTED BY
EACH ITEM, AND THE PRICES ARE
UPDATED AT LEAST ONCE A
DAY!
Thanks!
Bruce
Visit the MoPo
Mailing List Web Site at www.filmfan.com
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