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I do not know if I would hold a lot of stock to that story. I do know
that the theatres pay for the one-sheets from the studios. A one-sheet
will cost the theatre $30. I'm not sure how much the banners cost.
I'll try to find out. The one-sheets and banners become property of the
theatre then. My husband's friend does the invoices for the theatre where
they work. My husband works in the booth. He splices the incoming
films together, most come in 4 pieces. Titanic came in 7 pieces!
Some studios will send a couple dozen one-sheets to the theatres.
When they do that, they send them all rolled together in one box. That
usually will damage them somewhat.
At the theatre where my husband works, they have a sign up sheet. The
managers get to sign up for the extra one-sheets or banners. They are not
allowed to take all of the one-sheets. They are also not allowed to take
the banners that the theatre intends on displaying. They had Disney's
Haunted Mansion in storage and had never displayed it for almost a year before
he brought it home. This is how we acquire the one-sheets and banners that
I sell.
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