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With other venues not offering the same high level of exposure
and "viewings", the cost increases that cut into net revenue have to be measured
against the "cost" of no revenue or substantially reduced revenue. Do the
(large) sellers have records of what the comparisons to pre-ebay sales are?
Going from local, state or even country exposure via newspaper
ads, flyers and other paper-based modes of announcing business through
selling via mail order catalogs or brick and mortar to potential buyers
stumbling-upon a proprietary website (with no-fraud-recourse) to focused ebay
exposure to millions and millions of possible clients world-wide, is the
extreme exposure that ebay is trying to make the BUYERS pay for - because most
sellers will do whatever they can to pass the increases on to their clients.
Indeed sellers' fee avoidance is happening all the time by
every seller who sets low minimum prices and charges relatively large shipping
and handling amounts mostly unrelated to the cost of sending and overhead
costs but designed to make-up for "underpricing" at the outset.
If ebay is to be "brought down", then the sellers (exercising
enlightened fiscal self-interest) on behalf of their buyers to whom they do
not want to pass on the (constant?) cost increases must collectively move their
business to some other site that gives similar degrees of exposure,
regularity (no downtime) and protection to both sides to the transaction.
Buyers (exercising enlightened fiscal self-interest) will follow.
But sellers must appreciate they are operating for (to get AND
keep) buyers, which (as I see all these postings and most others that have gone
before them on similar topics) almost never discuss the buyer part of the
equation. (And every time I post something like this there is a loud crescendo
of non-responsiveness - why is that?)
If sellers abandon their ebay stores and try selling
hundreds of items that potential buyers cannot readily sort, in no time buyers
WILL move on from that seller and not come back. Most buyers will not labor
through a long listing as most have SOMETHING in mind and limited time. Why else
would Bruce Hershenson spend so much of his time and effort in making it easier
for buyers to get specifically into his listings? I'd suggest he knows this is
vital. ( I bought several items at his recent auction of 100s of items but got
right to what I was thinking of getting right away and had them ready for
bidding - without wading through stuff in which I had no interest. I do the same
with several other very good sellers on this list and buy from then
repeatedly.)
Craig, Vancouver
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