When we managed and later owned theaters in the 1960's through 1980, we had to 
purchase all our One Sheets, Lobby Card
Sets, etc. through NSS branch in Kansas City.  We actually were charged a fee 
for each poster, etc.  When you returned
them along with the film to the Iowa Film Depot in Des Moines, (which stored 
and shipped all film at that time for
theaters in Iowa region) you were given a partial credit by NSS for returned 
items.  If you didn't send them back you
ended up paying the full amount for the advertising items.  We kept almost 
everything when we owned movie theaters,
which is why I have been selling posters for almost six years on eBay, etc.

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