Not to mention that eBay charges a very pretty penny to set a reserve of any significance -- and doesn't give it back if the buyer decides not to go through with the deal or opt for a return and refund later.
 
I personally never understood the attraction some sellers have for reserves in online auctions. They may serve some purpose in live floor auctions where the seller/house wants to get some interest going by setting a low opening bid and figure it's a way to get people involved and placing bids and that then the old live-auction excitement will kick in and they will bid against each other -- bid up to the reserve, pass it and keep on going. I'm not sure how much that ever really happened -- but that psychological effect certainly doesn't occur on eBay, not these days. Not with Sniper programs and the only bids that count being entered in the last microseconds between dueling computers in cyberspace where none of the players can see what's happening at the close until it's all over. There is no longer any real bidding excitement, strategy or tactics on eBay now. It's now all a numbers game... you enter what you're willing to pay (maybe a smidge more if you really want it), in your sniper program and set it go off a few seconds before the auction ends. You either win it or you don't. If there was a reserve, you either met it or your didn't.
 
It seems to me that at least on eBay that reserves are a waste of money on the sellers part, as I don't see them achieving anything or enhancing the auction in any way -- and since quite a few people don't want to play the guessing game of trying to sus out what the hidden reserve might be, you could argue that about the only thing reserves accomplish is to turn off some potential bidders and cause them to look elsewhere. Far better just to set an opening bid at the minimum you're willing to sell the item for and be out front with potential buyers. Or do like Bruce, start everything at 99 cents and hope for the best (good luck with that if you don't happen to be Bruce...)
 
But having a high reserve and a low opening price is kind of a bait-and-switch sort of deal that I personally feels turns off more people than anything else. Besides, it's irritating when a reserve auction ends with some bids but the reserve not met -- the bidders have no way of knowing if they were even close... did they miss hitting the reserve by one or two dollars... or several hundred?  It's a silly game and I haven't knowingly bid on a reserve auction in years. Every once in a while I don't look closely enough and fail to realize there is a reserve until after I place my bid. Then I get that meaningless message: "You're high bidder but the Reserve has not bee met! You may want to go back and try again..." I may? Says who?
 
-- JR
 

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