The situation described was common to many posters of the mid to late 80s.
 Posters both with and without the white border at top and bottom are
authentic.  The reason for the two variants is as JR has described - the
transition from posters with white borders all around to no borders, i.e.
artwork going all the way to the poster edge. (BTW, the term for this type
of printing is 'full bleed'.)  Also, don't forget that concurrently,
posters were transitioning from 27x41 to 27x40 as the standard onesheet
size. With the 'standard' onesheet format in a state of flux, different
printshops wound up printing the same poster in slightly different ways.

Randy

<quote who="JR">
> Dean,
>
> Interesting question. You didn't mention if both posters have an MPAA
> ratings box? If one of them does not, then that version is an
> "International Version" used for release outside of the USA. But, barring
> someone with more direct insider knowledge on this specific title, my best
> guess would be that this was a result of the time period the film was
> released in. Prior to the 1980's, most movie posters had white borders.
> After the 1980's, virtually all posters were borderless. The 1980s was the
> transition decade, as the studios phased out using the National Screen
> Service to print and distribute their movies posters and decided to handle
> it themselves. One of the "innovations" the studios came up with was the
> borderless poster and, later, the double-sided borderless poster for use
> in lightboxes. But your two versions of DIE HARD may have been a classic
> case of studio waffling, where they couldn't decided to do border or
> borderless and ended up printing the poster both ways, just to cover all
> their bases. Sounds silly, but we're talking about Hollywood here...
>
> -- JR
>
>
> ----- Original Message -----
> From: Dean
> To: [email protected]
> Sent: Tuesday, May 02, 2006 15:07
> Subject: [MOPO] Question re: Die Hard Posters
>
>
>
> I have a question regarding Die Hard one sheet posters from 1988.  I have
> two described below and was wondering if some one has a good explanation
> for the difference.
>
> Both are one sheets.  Both have the same art work.  On one the art work
> goes all the way to the edge of the poster.  There are no borders.
>
> The second has a white border at the top and the bottom.  The bottom
> border has the NSS number and the usual NSS disclaimer.
>
> I was just wondering if anyone had a reasonable explanation.
>
> Dean
> Visit the MoPo Mailing List Web Site at www.filmfan.com
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