Hope you can catch it!
Toochis
Jason Isaacs on 'Brotherhood'
CBS and NBC will let some of their cable siblings' programming cross over to the broadcast airwaves in the coming days, continuing the summer's burgeoning cross-pollination trend.
On Saturday, CBS will air the premiere episode of Showtime's new drama "Brotherhood," in hopes of giving the show some added exposure. NBC will do something similar on each of the next two Mondays, airing the first two episodes of Bravo's "Project Runway."
The repurposing of 'Brotherhood' "is just one example of how content divisions in our company can work together to complement and support each other's efforts," says Les Moonves, president and CEO of CBS Corp., which also owns Showtime.
The show, about two brothers -- one a politician (Jason Clarke, "Rabbit-Proof Fence") and one a gangster (Jason Isaacs of the "Harry Potter" films) -- vying for control of their Providence, R.I., neighborhood, will air at 10 p.m. ET, with some edits made to conform to broadcast standards. CBS also promises to limit the number of ads in the broadcast.
"Project Runway," meanwhile, will air at 8 p.m. on July 17 and 24. The fashion-design competition kicks off its third season on Bravo Wednesday.
Cable shows have been almost a regular feature on the broadcast networks this summer. In addition to the "Project Runway" and "Brotherhood" crossovers, episodes of ABC Family's "Kyle XY" have been airing Friday nights on ABC (the first two averaged about 5 million viewers), and FOX ran "It's Always Sunny in Philadelphia" for three weeks prior to the show's season premiere on FX.
On Saturday, CBS will air the premiere episode of Showtime's new drama "Brotherhood," in hopes of giving the show some added exposure. NBC will do something similar on each of the next two Mondays, airing the first two episodes of Bravo's "Project Runway."
The repurposing of 'Brotherhood' "is just one example of how content divisions in our company can work together to complement and support each other's efforts," says Les Moonves, president and CEO of CBS Corp., which also owns Showtime.
The show, about two brothers -- one a politician (Jason Clarke, "Rabbit-Proof Fence") and one a gangster (Jason Isaacs of the "Harry Potter" films) -- vying for control of their Providence, R.I., neighborhood, will air at 10 p.m. ET, with some edits made to conform to broadcast standards. CBS also promises to limit the number of ads in the broadcast.
"Project Runway," meanwhile, will air at 8 p.m. on July 17 and 24. The fashion-design competition kicks off its third season on Bravo Wednesday.
Cable shows have been almost a regular feature on the broadcast networks this summer. In addition to the "Project Runway" and "Brotherhood" crossovers, episodes of ABC Family's "Kyle XY" have been airing Friday nights on ABC (the first two averaged about 5 million viewers), and FOX ran "It's Always Sunny in Philadelphia" for three weeks prior to the show's season premiere on FX.
