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In a desperate attempt to clarify what is becoming an absurd
exercise in trivia:
Seems like there not much point in calling a Subway poster a
"two sheet". First, because it is in the horizontal format, which
makes it a more like a jumbo half-sheet. But most important, this size
poster ALREADY has a name. We call them Subway Posters.
And since it has been pointed out by many people
that there is already a type of poster which exactly meets the "size
doubling" criteria which collectors have been calling "two sheets" for
decades (those posters from the 1940s and 1950s that measured 41x54 but
where not on the card stock paper and were folded) -- we might as well continue
to call those things "two sheets" -- Jon Warren or no Jon Warren.
40x60s have most commonly been called Drive-In Posters and we
might as well stick with that terminology... or else just call them 40x60, which
leaves no room for confusion and is what they were called in the studio
pressbooks.
-- JR
----- Original Message -----
From: lobby card
invasion
Sent: Tuesday, September 05, 2006 23:35
Subject: Re: [MOPO] TWO SHEETs I believe that 40x60 posters are referred to in pressbooks as, oddly
enough, 40x60. They are always rolled and printed on heavy stock card.
I suppose anybody can call them whatever they wish, but the problem with
calling them Two Sheets is that that name is already used to describe another
size poster !! At least !
As I pointed out in my previous post, Bruce Hershenson explains that
there is a 41x54 single sheet, folded paper stock, known as a Two Sheet that was
used in the 40's and 50's.
There is also the so-called SUBWAY POSTER, AKA TWO SHEET that comes in a
single sheet, folded paper stock, and in a Horizontal layout, art wise, and it
measures 59x45, or less frequently 54x41.
Best, Zeev
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