Well, back in the '70s and '80s, when I was a publicity and marketing
consultant to Warners, Disney, Universal, Columbia, Fox, etc., we just
called them captions. Sometimes they were printed onto the front of the
still, other times they were slips of paper glued or taped on. But we never
had an "official name" for the slips of paper. Maybe the photo houses who
prepared them did but the publicity departments didn't.
Craig.
At 04:10 AM 11/18/2007, [EMAIL PROTECTED] wrote:
Hi all,
What is the correct term for the piece of paper (with all of the
publicity information and photo description) that is affixed to the
reverse of a vintage movie still? I tend to call it a "publicity
blurb" -which I know is not the "official" name...I have heard it
called a "snipe".....but "in the business", so to speak, what is it
really known as?
Thanks,
Diana
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Craig Miller Wolfmill Entertainment [EMAIL PROTECTED]
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