I'd call it a caption slip - but it's just one format that captions might come in. I think "caption" is the term of art here, to the extent there's any valid "official" term. Everything else amounts to ancillary description.
Sometimes, as typically with recent press kits but also with some older kits or brown bags, captions can be found printed together on one or two sheets accompanying whatever slides and/or photos - sometimes as computer printouts, sometimes as xeroxes, sometimes mimeographed. Some studios - movies and TV - would provide small sheets of letterhead paper with caption information, one sheet per photo, frequently folded over the photos. Sometimes, captions may be printed in the border areas of the photographic images (typically beneath them). Occasionally, you'll find captions printed directly on the backs of the photos. In very recent and contemporary press kits, they might not be printed at all, but instead be made available digitally (CD-Rom or on-line), grouped together and/or attached to whichever image files. The amount of information included - character names, plot information, production info and publicity, other credits, etc. - will also vary. One thing I like about the older captions - the ones stuck or printed on the backs of the photos, or accompanying them - is that they help authenticate the photos as original publicity material (though obviously they could be faked, just like anything else). CK MacLeod Collectibles at ckmac.com Kymar's on eBay -----Original Message----- From: MoPo List [mailto:[EMAIL PROTECTED] Behalf Of Craig Miller Sent: Sunday, November 18, 2007 11:39 AM To: [email protected] Subject: Re: [MOPO] Need information Well, back in the '70s and '80s, when I was a publicity and marketing consultant to Warners, Disney, Universal, Columbia, Fox, etc., we just called them captions. Sometimes they were printed onto the front of the still, other times they were slips of paper glued or taped on. But we never had an "official name" for the slips of paper. Maybe the photo houses who prepared them did but the publicity departments didn't. Craig. At 04:10 AM 11/18/2007, [EMAIL PROTECTED] wrote: >Hi all, >What is the correct term for the piece of paper (with all of the >publicity information and photo description) that is affixed to the >reverse of a vintage movie still? I tend to call it a "publicity >blurb" -which I know is not the "official" name...I have heard it >called a "snipe".....but "in the business", so to speak, what is it >really known as? > >Thanks, >Diana ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Craig Miller Wolfmill Entertainment [EMAIL PROTECTED] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [EMAIL PROTECTED] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [EMAIL PROTECTED] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.

