I'd call it a caption slip - but it's just one format that captions might
come in.  I think "caption" is the term of art here, to the extent there's
any valid "official" term.  Everything else amounts to ancillary
description.

Sometimes, as typically with recent press kits but also with some older kits
or brown bags, captions can be found printed together on one or two sheets
accompanying whatever slides and/or photos - sometimes as computer
printouts, sometimes as xeroxes, sometimes mimeographed.  Some studios -
movies and TV - would provide small sheets of letterhead paper with caption
information, one sheet per photo, frequently folded over the photos.
Sometimes, captions may be printed in the border areas of the photographic
images (typically beneath them).  Occasionally, you'll find captions printed
directly on the backs of the photos.  In very recent and contemporary press
kits, they might not be printed at all, but instead be made available
digitally (CD-Rom or on-line), grouped together and/or attached to whichever
image files.  The amount of information included - character names, plot
information, production info and publicity, other credits, etc. - will also
vary.

One thing I like about the older captions - the ones stuck or printed on the
backs of the photos, or accompanying them - is that they help authenticate
the photos as original publicity material  (though obviously they could be
faked, just like anything else).

CK MacLeod Collectibles at ckmac.com
Kymar's on eBay

-----Original Message-----
From: MoPo List [mailto:[EMAIL PROTECTED] Behalf Of Craig
Miller
Sent: Sunday, November 18, 2007 11:39 AM
To: [email protected]
Subject: Re: [MOPO] Need information

Well, back in the '70s and '80s, when I was a publicity and marketing
consultant to Warners, Disney, Universal, Columbia, Fox, etc., we just
called them captions.  Sometimes they were printed onto the front of the
still, other times they were slips of paper glued or taped on.  But we never
had an "official name" for the slips of paper.  Maybe the photo houses who
prepared them did but the publicity departments didn't.

Craig.


At 04:10 AM 11/18/2007, [EMAIL PROTECTED] wrote:
>Hi all,
>What is the correct term for the piece of paper (with all of the
>publicity information and photo description) that is affixed to the
>reverse of a vintage movie still? I tend to call it a "publicity
>blurb" -which I know is not the "official" name...I have heard it
>called a "snipe".....but "in the business", so to speak, what is it
>really known as?
>
>Thanks,
>Diana



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Craig Miller        Wolfmill Entertainment          [EMAIL PROTECTED]
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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