Interesting and not surprising but, to put it in perspective, even if "just" 30 million people watched it in the US, about 900 million watched it everywhere else, which is still a helluvan audience. (Not that I thought it was a great show, but still.)
That said, watch for network execs to continue the process of dumbing down and over-hyping the Oscars. They don't seem to have learned the lesson that the more you hype something, the higher the expectations, the bigger the disappointment, the less likely people will come back for more. But, what am I saying? We live in the Age of Hype, where hype is everything and content near-nothing. What matters is not the inherent value of things but the bottom line of the current financial quarter. The punks had it right: There really is No Future. Now where's that single malt?... Dave www.posteropolis.com ----- Original Message ----- From: Movielegends To: [email protected] Sent: Tuesday, February 26, 2008 12:45 PM Subject: [MOPO] Oscars Are a TV Ratings Dud It's Official: Oscars Are a TV Ratings Dud By Associated Press 8:18 AM EST, February 26, 2008 NEW YORK The Oscars are a ratings dud. Nielsen Media Research says preliminary ratings for the 80th annual Academy Awards telecast are 14 percent lower than the least-watched ceremony ever. Nielsen said Monday that overnight ratings are also 21 percent lower than last year, when "The Departed" was named best picture. The least-watched Oscars ceremony ever was in 2003, when there were 33 million viewers. Nielsen has no estimate yet on how many people watched Sunday night, but based on ratings from the nation's biggest markets, the Oscars will be hard-pressed to avoid an ignominious record. The show had a 21.9 rating and 33 share. ------------------------------------------------------------------------------ Be a better friend, newshound, and know-it-all with Yahoo! Mobile. Try it now. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [EMAIL PROTECTED] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [EMAIL PROTECTED] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
