I don't usually comment on the quality of television commercials, but nearly six months have gone by and I'm still laughing. In my view, the Heineken spot below is fantastic, because it illustrates in a dynamic and humorous way -- the different values men and women place on material things. The commercial is entirely in Dutch (except for the end logo). It has aired unaltered on American television and is often seen on ESPN and during sporting events.
Since its original debut in late 2008, its viral version on You Tube has been viewed nearly 3 million times. It has spawned two "sequels" by Heineken itself -- as well as a number of "knock-offs." A simple English translation of what the woman in the black dress says to her girlfriends touring her new home is: "Now this is the living room....and over here is the bedroom....(pause)...with...." And everyone starts screaming. Does it make people buy more beer? I don't know, but I am biased. I've been in love with the Heineken brand since our first visit to Amsterdam many years ago. But in my view, this is already one of the best beer commercials of all time. With repeated viewings, you can admire its fabulous production values, esp. the set decoration of the alternating closets, the numerous camera angles and pans -- and the subtle "pull back" of the camera before the end logo. Be sure to hit the red "HQ" button before it plays to get better quality. http://www.youtube.com/watch?v=yIutgtzwhAc Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
