Our theaters were being serviced out of the Des Moines, IA branch of Twentieth Century Fox, Dave Gold, the manager. Prior to being released, it was apparently felt by Fox that Star Wars was not going to be anything big. They were selling it to theaters in the area, including ours, for either a low percentage of the ticket receipts and even in some cases in small towns at a flat rental (35mm prints available after they finished use in first run theaters). After finding Fox had a hit on their hands, Fox sent their salesmen out trying to get many theater owners to void the original contracts and sign new ones. Those of us who refused made a killing on our runs of Star Wars.
Since Fox didn't have a lot of faith in the film, it's very possible that a low number of the original style "C" posters were printed for the first run. I'm pretty sure that style was the poster we had at the time. I sold mine on eBay years ago (another killing) and no longer have an image in my computer to verify for sure.
Robert Maddison Craig Miller wrote:
I can't give you any of the "proofs" you asked for in your message,Bruce, but as a publicist working at The Star Wars Corporation/ Lucasfilm in 1977 I can tell you that Style C posters definitelyexisted, were sent to theaters, etc. I have no idea how many were printed, shipped to theaters, etc., as that was all handled by Fox. Craig. At 06:13 AM 2/3/2010, Bruce Hershenson wrote:Rick, I have wondered the same thing. I have talked to many poster collectors who were collecting when the movie first came out, and they say that this poster did not appear on the collector's market at all in 1977, and that a year or two later a ton of them appeared (the ones that are rolled or lightly hand folded).Some people I have talked to wonder if these aren't the result of someone getting the printer to run off a bunch of these at a later date. We know there WAS such a poster in 1977 with ratings (because printer's proofs have turned up), and it is also possible that the "no ratings" posters were from an international release in 1978.Can any expert show an image of any theater anywhere that displayed this poster in 1977? Or can any expert who was collecting back then tell that they purchased one or more of these in 1977, and not at a later date?BruceOn Wed, Feb 3, 2010 at 5:32 AM, <[email protected] <mailto:[email protected]>> wrote:Hi,I'm not that tremendously knowledgable when it comes to STARWARS material, but of the posters from the three original films in the Star Wars "trilogy", it appears hands down as if the 1977 Star Wars Style C one sheet is the most difficult to find...definitely more so than the style D and even more so than Revenge Of The Jedi. (Of course the 'birthday cake" one sheet tops them all, but I'd put that in a different category altogether) Anyway, I was searching the results of Heritage's auctions and there must be 8 or 10 Star Wars Style D one sheets for every ONE style Star Wars Style C (if that many!). Hey, I know there's a ton of rolled, repro Style C one sheets out there--but those also DON'T COUNT. I'm talking about original, authentic Star Wars Style C one sheets. Could some expert on Star Wars material out there let me know the story on this poster? It's rarity in relation to other Star Wars posters, etc. Hey, I've seen a helluva lot of those BOGUS Style C's over the past 10 years, but unlike the Star Wars Style A and Style D, there NEVER seems to be a genuine Style C listed on eBay---unless, of course, it's in an eBay store for $1995 or $3995...or an even higher price. Can some Star Wars expert out there tell me the approximate ratio of Star Wars Style C one sheets out there compared to Styles A and D...and what value they put on each... Thanks very much in advance, Rick Visit the MoPo Mailing List Web Site at www.filmfan.com <http://www.filmfan.com> ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] <mailto:[email protected]> In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.Visit the MoPo Mailing List Web Site at www.filmfan.com <http://www.filmfan.com/>___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Craig Miller Wolfmill Entertainment [email protected] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
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