Further to this conversation, I contacted one of the main people with MGM responsible for the re-launch campaign, who by the way is a major poster collector and his reaction upon seeing it was as follows.
The term re-issue is problematic dealing with this poster. The STARCHILD - ULTIMATE TRIP campaign was created for the re-launch of the film in 1969. The film was in continuous release, playing in various original engagements and formats from 1968 through 1969 and probably 1970 and in some cities, beyond. The STAR CHILD - ULTIMATE TRIP campaign was adapted from the 1969 re-launch for all future 2001 showings as it captured the phenomenon and was very successful. This poster --which I have never seen before -- was probably used for whatever engagements were happening in 1970. As only STAR CHILD one-sheets were printed for the re-launch, the other sizes were printed once we saw how extensive the campaign would be applied. Ordinarily, all studios had a deal with NSS to print the various sizes that exhibitors could order -- OS; HS INSERT, lobbies, etc. This half-sheet would be the first one printed in that size using the THE STAR CHILD campaign." From: MoPo List [mailto:[email protected]] On Behalf Of [email protected] Sent: Saturday, March 20, 2010 3:19 PM To: [email protected] Subject: Re: [MOPO] R70 2001 US 1/2 SHEET Selling For $2390 at Heritage? AM I The opening bid still seems awfully high to me. But when it comes down to it, it's all a matter of supply and demand, anyway. If this 1/2 sheet appears that infrequently, I guess I shouldn't be that surprised with the auction's outcome. Whoever had the poster on consignment with Heritage definitely didn't want to take the slightest chance that it sell for less that $2000, I guess.. Rick Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
