As we've discussed before, eBay long ago made a conscious decision to
gut its core business (real auctions) and try to turn itself into
Amazon. The only problem with that strategy was that Amazon was
*already* Amazon and there was no way eBay was ever going to beat Amazon
at its own game.
So eBay has been on a self-destruct course ever since. The only smart
business move they've made in the last 10 years was to buy PayPal.com --
that's where they will be making real money long after eBay has become
the money-losing K-Mart business model they desperately wanted to be.
-- JR
Bruce Hershenson wrote:
*http://www.auctionbytes.com/cab/abn/y10/m04/i15/s01*
*eBay Traffic at 6-Year Low for March Data
*
eBay's traffic for the month of March was at a 6-year low compared to
previous March numbers. Data provided by Nielsen
<http://en-us.nielsen.com/> show that eBay received 49.6 million
unique visitors in March 2010, down over 18% from 61 million in March
2007, the peak year for March data.
eBay CEO John Donahoe initiated a 3-year plan to turnaround the
marketplaces business after taking the helm in 2008. But unless sales
defy traffic trends, he may have a tough time convincing shareholders
that the plan is working when he faces them at the company's annual
meeting at the end of the month.
It will be difficult for the CEO to blame the economy. Forrester
Research
<http://blogs.wsj.com/digits/2010/03/08/e-commerce-growth-slows-but-still-out-paces-retail/tab/article/>
pegged online retail sales as growing 11% in 2009. (It's forecasting
similar growth rates for 2010.) And while Nielsen 2-year numbers
reveal that eBay's traffic decreased 13% in March 2010 compared to
March 2008, Amazon.com's traffic increased 17% for the same period.
-------------------------------------------------------------------------------------------------------------------
I wonder how much of the lowered traffic is due to existing users not
going there as often, and how much is due to a lower number of
brand-new users?
Bruce
Visit the MoPo Mailing List Web Site at www.filmfan.com
___________________________________________________________________
How to UNSUBSCRIBE from the MoPo Mailing List
Send a message addressed to: [email protected]
In the BODY of your message type: SIGNOFF MOPO-L
The author of this message is solely responsible for its content.
Visit the MoPo Mailing List Web Site at www.filmfan.com
___________________________________________________________________
How to UNSUBSCRIBE from the MoPo Mailing List
Send a message addressed to: [email protected]
In the BODY of your message type: SIGNOFF MOPO-L
The author of this message is solely responsible for its content.
