P.S. I wish I had a poster or pressbook with this ad, but I have only seen it on the following exhibitor magazine, which (strangely enough) I am auctioning this week at * http://auctions.emovieposter.com/Bidding.taf?_function=detail&Auction_uid1=1769302 *<http://auctions.emovieposter.com/Bidding.taf?_function=detail&Auction_uid1=1769302>
Bruce On Sun, Apr 18, 2010 at 4:54 PM, Bruce Hershenson <[email protected] > wrote: > Carl Laemmle, the head of Universal saw the great German impressionist > movies of the 1910s and 1920s and decided Universal needed to have one of > its own, and he hired director Paul Leni to adapt Victor Hugo's The Man Who > Laughs, starring the magnificent German actor, Conrad Veidt, who had of > course starred in the first of these, The Cabinet of Dr. Caligari. > > Apparently Laemmle panicked when he saw the advances, because Universal > devised one of the oddest ad campaigns from a major studio (maybe only > equaled by MGM's Freaks campaign a few years later). > > The ad showed a sexy image of Olga Baclanova, with an unrecognizable back > shot of a man crouching before her, and the immortal tagline, "*Why do > alluring women love homely men?*"! > > Bruce > Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
