Subsequent to Bruce's initial auctions, Tony in London (and before
that Posteritati?) as well as others, presented movie posters in
galleries, akin to the selling of fine art.
I thought this style of presentation, along with movie paper appearing
in "prestigious" auction houses and their catalogues, and the articles
in newspapers had worked very well to increase appreciation and value.
Not to mention the coffee table books.
Haven't spotted as much PR of late, and now you rarely see movie
posters presented in galleries, (think it's just Reelposter and Tim
Maddison in London?). It's the website design or other online activity
that has to deliver the upmarket presentation.
It’s something I currently see Walter’s youtube films doing extremely
well. Academic presentation of movie related ephemera as important
pieces of 20th century design that should be taken seriously and
valued accordingly.
Though meanwhile you've got ebay sending out a different message.
As is the presentation and marketing of Bruce’s emovieposter, (quite
rightly for his business model, not a criticism!).
I think Tom’s example of Gone with The Wind is very good, and the art
by Seguso is excellent commercial art.
But factor out the (fading) cache’ of the title and Gable and Leigh
and it’s a fraction of the value.
The art is absolutely bang-on for the film, but if you put a highly
critical, though subjective spin on that style out of context, it’s
chocolate box.
The 20th century posters market (excluding movie paper) seems far more
straightforward to me, and has a far closer relationship to the fine
art market.
It's almost exclusively about the quality of the image and the name of
the artist/designer (Cassandre, Kauffer etc), those are the cache',
and exactly what's being advertised is far less relevant.
Though 30's travel posters for example will lend themselves to certain
imagery, and certain products and services, (like Shell and London
Underground in the UK), will be collected because the clients made a
habit of commissioning great work.
I can't really distinguish the quality of the better work from fine
art, it's great 20th century design, it's printed, but the medium is
irrelevant to it's merit. (Same rules apply to movie posters.)
Though that’s obviously the tip of the quality iceberg, there does
appear that a far higher percentage of movie paper has survived with
varying degrees of quality.
(The value of a Man Ray designed London Underground poster equates
with a Son of Kong 1 sheet or a Bride half sheet, but I'm struggling
right now to think of examples in that category that come near the
value of the Heinz Schulz-Neudamm Metropolis or what Todd's Bride 1
sheet will likely reach at Heritage.)
Cherry picking the best movie paper and marketing it like fine art
works fine.
(Whether it is good commercial art more reliant on the cache' of the
stars and the title, or more avant garde' design where the title is
less important, Polish paper springs to mind.)
But unfortunately I think there’s a lot out there that doesn’t merit it.
On 13 Oct 2010, at 21:24, Tom Martin wrote:
I think it is Fine art... as commercial art takes a extremely good
ability to convey Images and Ideas and sensations in a inanimate
first Impression..... the say GWTW where vivien is drapped in Clarks
arms sows submission at its highest point of male /female which if
you think GWTW pushes a;; the buttons of classic romance in men and
women..
Im personallt at the end : Frankly my dear I dont give a damn Part
" :)
But today Folks... I actuallt took a woman to lunch that I met 5
years ago in Port Clinton
who was trying to sell me a House.. ! she went o school with
Maddonna in Michigan and
we both went through divorce and all and she has become a friend...
We took forever to meet again as we both have been through some
doozie stuff..
But I did it... and had a great lunch too!! she had offered to buy
me lunch back in august on my facebook and I thought that was a
sweet gesture to say that,,,
So today we met and I had a perch lunch with fries and cole slaw..
yummmy
So I feel I made some headway as I have not dated or been with
women since 2005..
I decided Ill date and just meet women and be friends and do simple
stuff and if Its meant to go furhur so be it..
I waited 10 years for one woman... I think that was enough...
Now.,.. Im in open season :)
anyways back to posters.... its art Rick so are cars so is furniture
so is everything....
Its just how you interpet it and how you mix it and how it makes you
feel..
some art is morbid and spooky like the Geiger stuff and some is very
beautiful like maxfield Parrish,, and dreamy..
Thas why Warhol saw te cambell soup can as art,....... geesh I love
label art. comic art, packaging art, as far as Fine art..........
its all become one big heap like mucic genres and movies its all
hybrid meshed together,,, abstract with classical with Noir with
50s diner :)
Nobody follows any patterns... but when it works... It creates Mood
and ambiance that we feel..
Like this mexican place I go to that feel like Mexican village with
Marriachi band and very bright colors.. It makes me feel festive
thats why I liek it and plus the crow of peopel laughing and talking
and drinking margaritas is just FUn.. People are really Fun..
its cool just to look at people... there are some mant
characters......
dont wory posters will always be liked but may not be as crazy as a
few years back just liek baseball cards... people bought for
investment instead of passion.. big no no
[email protected] wrote:
Many years ago, I had the belief that in the future (ie. 2010)
vintage movie posters would be viewed as fine art..since the cost
of purchasing an original painting was then and is now so
prohibitively high...I thought to some degree that vintage movie
posters would fit into that "slot"---limited pieces of
"art" (extremely limited in some cases) that would one day be
viewed as such and be priced accordingly.
Well, many years have passed...and somehow I think my "vision"
from 20 or 25 years ago has gotten lost along the way. I'm sure
there are many collectors and dealers who had (and very possibly
still have) the same perception of movie posters as I did.
Somewhere along the line, it seems to me as if my vintage movie
posters-as-art concept ran aground. Does anyone agree with me or
disagree? Any thoughts?
Thanks very
much,
Rick
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