Oct 27 - 10:00 PM - Hollywood Treasure - Let The Bidding Begin

Oct 27 - 10:30 PM - Hollywood Treasure - I'll Get You, My Pretty

New Syfy Series ‘Hollywood Treasure’ Has Practically Perfect Connection to 
Disney


Television, movies, living vicariously through others, Disney, rare and unique 
finds, whiskers on kittens and cheap and feeble attempts at humor by parodying 
Hollywood’s most beloved classic musicals: these are a few of my favorite 
things. So needless to say I was thrilled when I learned that Syfy would be 
introducing a new series titled ‘Hollywood Treasure’ in which we followed the 
path of Hollywood’s treasures from unearthing to ending up on the auction house 
block. And when Syfy reached out to me to ask if I would be interested in 
reviewing the first two episodes from the 12-episode season, I would have 
ordinarily jumped at the chance, but what could Syfy (owned by NBC Universal 
incidentally) possibly offer me, someone who focuses on The Walt Disney 
Company? Apparently everything (but more on that later).

The series centers on Joe Maddalena, the founder and owner of Profiles in 
History, a prominent auction house that focuses on  Hollywood memorabilia. 
Profiles in History was the company recently responsible for the recent ‘LOST’ 
auction and exhibit as well as an upcoming auction to commemorate the 25th 
anniversary of Back to the Future at Universal Studios (which we’ll give some 
more information on at a later date). Essentially Joe and his staff act on 
leads and previously established relationships to find the owners of desirable 
props and get them to agree to consign the object to be sold at auction. Not 
everything always works out in Joe’s favor however and fortunately the show 
doesn’t bury the non-successes and instead offers us the opportunity to 
experience collectibles we might not have had the chance to see otherwise, or 
even know to exist.

It’s in the first episode in fact that a lead comes in the form of one of the 
magic carpet bags used by Julie Andrews in the Disney classic Mary Poppins. 
According to the bag’s history (which isn’t as detailed in the episode), 
current owner Erik Rosen’s grandfather received the carpet bag as the result of 
a company raffle held for the film’s ad agency. Stuffed with cash as a bonus, 
the original winner wasn’t interested in the bag as much as the cash and gladly 
passed the carpet bag off to Rosen’s grandfather who gifted it to his wife. 
Although it was well-loved by Erik and his siblings as children, it eventually 
ended up packed in a cardboard box in the cellar and there it sat for decades 
until the family moved out of the home and the grandchildren decided to see who 
could get the most money for it.

Initially Maddalena is impressed by the carpet bag when he examines it and 
tells Rosen that he believes the bag could fetch as much as $15,000 at auction 
if the bag could be confirmed as authentic screen-used, but when Profiles in 
History has trouble substantiating Rosen’s claims, it’s up to the Profiles in 
History crew to further investigate into the true origins of the bag and what 
they ultimately discover will definitely surprise you.

Even the second episode, whose star is one of the Wicked Witch of the West’s 
hat from MGM’s Wizard of Oz, has a touch of Disney in that it was filmed around 
the time of the LOST auction and features several of the props from the ABC 
series. Maddalena also pays a visit to the Sony Pictures Entertainment archive 
as well as offers appraisals to a private Batman memorabilia collector who not 
only collects items but built his own functional Batmobile replica solely from 
photographic references and a Heath Ledger as the Joker life-size figure that 
must be seen to be believed.

I have but one gripe about the series and it’s probably not all that surprising 
given the state of reality television nowadays and that is that some of the 
dialogue between the crew appears scripted and artificial for the sake of 
enhancing the viewing experience. Fortunately however it’s a rare scenario and 
the genuine content of the show is compelling enough to forgive it.

The first two episodes of ‘Hollywood Treasure’ premiere back-to-back tonight on 
Syfy at 10 pm and 10:30 pm.




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