Since I've been asked to weigh in on this- As Bruce pointed out, many stars did indeed join the armed forces and were unavailable for new pictures during the war years. However, another reason for the reduction of new films was the US war depoartment. They enforced strict rationing of materials on the US public and business and that included the film studios and the film stock they had available. One only has to look at the number of features Warner Bros. released from the mid 1930's through 1941 and then compare that to the number of features the studio released in the war years. You'll see a drastic cut in the number of new productions. That, in turn, forced the studios to re-release some of their more popular features during the 1942-1945 era. Warners used a flat stock on their lobbies from the silent era through 1935 (approximate) and then converted to a veneer finish on most of the 1936-1937 features. Starting in late 1937 and then going through very early 1940 they used "linen" stock. In 1940, they partially converted over to flat stock again, however, they continued to use the linen stock on a few features into 1942. The latest example of this I can recall is Yankee Doodle Dandy. Okay- back to the c.1942 reissues on flat stock... Warner had to fill those theatres with product so they reissued many of their most popular films STARTING in 1942. So when you see flat stock Warner lobbies- for films that we know were released on linen stock in the 1938-1940 era, the assumption is they were released in 1942- 1945. On certain films (like The Frisco Kid) Warners issued entirely new sets with different motif and inset stills. On other films, (like Adventures of Robin Hood) they issued the same cards as the originals just on flat stock. As for Virginia City (1940)- I have linen cards on that title and those are original. My assumption is that since Virginia City had three major stars, it was probably re-released in 1942-1944. Those cards are printed on flat stock. Here's another situation- For Bette Davis' Bordertown cards- the film was released in 1935 on flat stock. There are also cards on linen finish and this points to a reissue from 1938. Also- the reissues didn't stop in 1944. During 1945- Warner Bros changed the copyright information in the lower right corner of their posters and cards. From the 1930's through 1944 it read "This advertising material is the property of Vitagraph Inc...." Starting in 1945 (and prior to their conversion to NSS in 1946) the copyright notice states, "This advertising material is the property of Warner Bros. Pictures Distributing Corporation..." 1945 was the only year Warner's used this copyright. The flat stock lobbies from Adventures of Robin Hood use the "Warner Bros. Distributing Corp." copyright- which marks them as from a 1945 reissue. Also- there are some Casablanca lobbies with the same information - and most of these were reissues from 1945 that were first released in South America. A number of these tumed up in the early 1990's as material was surfacing from Colombia, Brazil, Argentina, etc. As for the c.1942 reissue dates. I don't know of anyone researching the exact year these films were reissued. I've often thought about doing the research myself. I think most dealers and auction houses use 1942 as the "circa" year since we know the reissues started at that point... but it could have just as easily been 1943, '44 or '45. And as a final note--- Warners experimented with other linen stocks as early as 1936 with Charge of the Light Brigade. Hope that helps. Ron MooreCinema Icons
--- On Thu, 12/16/10, Captain Bijou <[email protected]> wrote: From: Captain Bijou <[email protected]> Subject: Re: [MOPO] Those wascky Warner Bros. Linen lobbies To: [email protected] Date: Thursday, December 16, 2010, 5:12 AM _filtered #yiv1117607945 { font-family:Calibri;} _filtered #yiv1117607945 { font-family:Tahoma;} _filtered #yiv1117607945 {margin:72.0pt 72.0pt 72.0pt 72.0pt;} #yiv1117607945 P.yiv1117607945MsoNormal { MARGIN:0cm 0cm 0pt;FONT-FAMILY:"serif";FONT-SIZE:12pt;} #yiv1117607945 LI.yiv1117607945MsoNormal { MARGIN:0cm 0cm 0pt;FONT-FAMILY:"serif";FONT-SIZE:12pt;} #yiv1117607945 DIV.yiv1117607945MsoNormal { MARGIN:0cm 0cm 0pt;FONT-FAMILY:"serif";FONT-SIZE:12pt;} #yiv1117607945 A:link { COLOR:blue;TEXT-DECORATION:underline;} #yiv1117607945 SPAN.yiv1117607945MsoHyperlink { COLOR:blue;TEXT-DECORATION:underline;} #yiv1117607945 A:visited { COLOR:purple;TEXT-DECORATION:underline;} #yiv1117607945 SPAN.yiv1117607945MsoHyperlinkFollowed { COLOR:purple;TEXT-DECORATION:underline;} #yiv1117607945 P { FONT-FAMILY:"serif";MARGIN-LEFT:0cm;FONT-SIZE:12pt;MARGIN-RIGHT:0cm;} #yiv1117607945 SPAN.yiv1117607945EmailStyle18 { FONT-FAMILY:"sans-serif";COLOR:#1f497d;} #yiv1117607945 .yiv1117607945MsoChpDefault { FONT-SIZE:10pt;} #yiv1117607945 DIV.yiv1117607945WordSection1 { } I have three DR. ERLICH lobbies in inventory and all three are on linen stock. Earl Blair CAPTAIN BIJOU www.captainbijou.com ----- Original Message ----- From: Phil Edwards To: [email protected] Sent: Thursday, December 16, 2010 1:02 AM Subject: Re: [MOPO] Those wascky Warner Bros. Linen lobbies Dr Erlich's Magic Bullet, as I recall. Phil ----- Original Message ----- From: Darcy and Tracey Craig To: [email protected] Sent: Thursday, December 16, 2010 5:05 PM Subject: Re: [MOPO] Those wascky Warner Bros. Linen lobbies Bruce – Thanks for this … makes perfect sense. Does anyone know though if warners issued flat lobbies for the 30’s classics for anyone other than Errol Flynn? And Virginia City was released in 1940. Has anyone ever seen or have a linen lobby for this title? Just curious as I’ve had a few cards over the years and none were linen. My searches of major auction houses also don’t seem to specify linen, so no definite answers there. Thanks to anyone who can help. Darcy From: MoPo List [mailto:[email protected]] On Behalf Of Richard Halegua Comic Art Sent: December 13, 2010 1:09 PM To: [email protected] Subject: Re: [MOPO] Those wascky Warner Bros. Linen lobbies so does that mean that my Juke Girl lobbies that are not linen paper might be first release lobbies as well?? At 04:05 AM 12/13/2010, Bruce Hershenson wrote: Darcy Great topic, especially if it will cause some dealers to quit saying the flat cards from 1930s titles are original release! On movies that were originally released in 1940 and earlier, I would say there is no chance the flat cards are first release, but there is some doubt on movies that were originally released in 1941 or 1942 (on those it is possible they made both flat and linen at the same time). After Pearl Harbor, most of Warner Bros top stars enlisted in the Armed Forces (likely partly due to their patriotism, and partly due to the top income tax rate of 88% imposed in 1942 (it went to 94% in 1944)! Many of them were immediately made officers and got cushy jobs in the military but a few asked for and received combat duty. That left the studios (and Warner Bros in particular) in a bind, because the movies they made with their second tier stars were not nearly as popular as their product of the mid-to-late 1930s. So they re-released their top movies from that period. I am not sure where the 1942 came from (all of these re-releases were undated to the best of my knowledge), but they are surely from between 1942 and 1945 or so, when the stars returned home. We always record handwritten NSS info from movie paper (sometimes they would assign numbers to items that were printed without them, for filing purposes, and that can be invaluable in exactly dating re-releases) but I don't recall seeing one on one of these. I am sure Ron Moore, Grey Smith or Ed Poole will have more light to shed on this subject! On Mon, Dec 13, 2010 at 12:28 AM, Darcy and Tracey Craig <[email protected]> wrote: Hello all – I was speaking with another longtime collection a few weeks back and decided to post on a topic I know has been discussed, but not sure if any resolution came. When I started collecting relatively seriously, it was around 1981. I was after lobbies from the Errol Flynn classics of the 1930’s, among other things. When you’d come across a card that was “flat” rather than linen, no one really knew why. It was assumed they were from the same original release… but… maybe not. A few years ago Heritage auctioned some flat Robin Hood lobbies and said they were R42. I have now seen other dealers with similar lobbies state the same. While I don’t doubt this, we were wondering how this R42 designation came to be. I have also seen other flat lobbies from the likes of the Sea Hawk also labeled as R42. Is this confirmation coming from pressbooks from reissues? Or??? Was it only Flynn that had reissues of linen cards on flat paper? Or did other Warner Bros stars also have this? And was it only for reissues from 1942? I know for Flynn… the card styles themselves changed a lot in other reissues. And are there Virginia City cards on linen as well as flat? I have only seen flat for this title? Thanks to anyone who can help! Darcy Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. -- Bruce Hershenson and the other 28 members of the eMoviePoster.com team P.O. 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