*The original announcement of the first Christie's all-movie poster auction (the 1st ever from a major auction house) from 1990, over 20 years ago!*
Way back in early 1990, I, Bruce Hershenson, approached the famous Sotheby's auction house with a proposal to have an all-movie poster auction with a full-color catalog I would publish myself. They had held a few very successful all-animation cel auctions before that, but the head of the collectibles department turned me down cold, for he didn't think there was much interest in movie posters (he offered to let me add a section to a forthcoming "general collectibles" auction). Instead I went to Christie's, and they accepted my proposal. I had been consigned an incredible collection from a theater owner started in the 1920s, and the auction would be composed of half items from that collection, and half of items purchased by a group of investors over the past year. I published the catalog in October (the auction was held December 11, 1990) and I solicited orders for the catalog in September, at the pre-publication price of $15 postpaid (it cost $20 plus shipping once it was published). Here is an image of the letter and ad for that first auction catalog, Hollywood Posters I, which I sent to my entire mailing list:* ** http://www.emovieposter.com/club/staticpages/20110119_scan_of_Dec_1990_catalog_order_form.gif * -- Bruce Hershenson and the other 28 members of the eMoviePoster.com team P.O. Box 874 West Plains, MO 65775 Phone: 417-256-9616 (hours: Mon-Fri 9 to 5 except from 12 to 1 when we take lunch) our site <http://www.emovieposter.com/> our auctions <http://www.emovieposter.com/agallery/all.html> Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
