Just read today's Ad Age and it notes that the famous DARTH VADER - VOLKSWAGEN 
commercial that aired Sunday remain huge hits on the web.  While the 30-second 
Super Bowl spot was the most popular among fans and critics - it turns out that 
it was actually part of a longer 60-second version that's 
reached nearly 30 million hits so far on You Tube. 

Ad Age says that's $538,470 in free
 media vs. the $3 million cost to buy 30 seconds of time during the game.  
Here's that "longer" 60-second version that did not air.  If the image link 
doesn't work, click the link below it which directly connects to the video 
hosted at You Tube.


http://www.youtube.com/watch?v=R55e-uHQna0
                                          
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