Rich wrote: <"the mistake that corporations make in this case is that they could sponsor the museum, lose money or whatever & get both promotional value & good karma"> It is exactly that lack of thinking by a big corporation (Texaco) that resulted in the cancellation of the longest radio sponsorship in (American?) history, Texaco's of the Metropolitan Opera live radio broadcasts during "the season," This sponsorship, that went on for a good 40 years or so, is said to have been costing Texaco about 7 million US bucks per season to sponsor broadcasts that by the 1990s had become (and still are) a worldwide institution. When Chevron acquired Texaco their Great Pooh Bahs saw the folly of pushing gasoline on "rich" old Cadillac drivers (the operative word here was "old") and cancelled sponsorship. Many credit card holders, myself included, then cancelled their accounts and Chevron-Texaco lost much income....as well as the good will of a high-minded public.. many of whom, myself included, do NOT shop at a Chevron or Texaco sign. Doesn't seem to matter to them. The Metropolitan Opera broadcasts were picked up by Toll Brothers, real estate- I believe-- their "commercials" are simply an announcement of sponsorship. The Met broadcasts and now the pioneering HD telecasts in theatres continue under Toll Brothers' sponsorship......and the obscure company now is gaining an international name. And I only buy no-name gas!! (LOL) Joe B in NOLA --- On Thu, 6/2/11, Richard Halegua Comic Art <[email protected]> wrote: From: Richard Halegua Comic Art <[email protected]> Subject: Re: [MOPO] FS: selling June 2011 Profile in History Catalogue & other posters/catalogues To: [email protected] Date: Thursday, June 2, 2011, 8:40 PM Irv.. the mistake that corporations make in this case is that they could sponsor the museum, lose money or whatever & get both promotional value & good karma. seeing as they aren't interested in the Karma, and too many corporations are run by people too young to be familiar with the material, it's a dead end.. At 06:17 PM 6/2/2011, Irvin J. Gelb wrote: In my humble opinion, the majority of the current public is not interested in old Hollywood costumes or props. That’s one of the main reasons why Debbie has not been able to consummate a deal for a museum. In another life I was an executive at an entertainment company and had dealings with Debbie and her son about financing a museum in Hollywood. Personally, I would love to see one, in addition to the well done Hollywood Museum in the old Max Factor building, but they are also having trouble bringing in enough visitors to make a profitable business out of it. Therefore, I’m afraid the current market dictates that die hard fans like us become the proud owners of these collectibles without there being one great museum to display them. irv From: MoPo List [ mailto:[email protected]] On Behalf Of Michael B Sent: Thursday, June 02, 2011 3:24 PM To: [email protected] Subject: [MOPO] FS: selling June 2011 Profile in History Catalogue & other posters/catalogues this is a DEBBIE REYNOLDS catalogue on ebay: http://cgi.ebay.com/DEBBIE-REYNOLDS-2011-Auction-Profiles-History-Catalogue-/180675852204?pt=LH_DefaultDomain_0&hash=item2a111eb7ac then,,,,,,,,,,,,hit the link to see other items: http://shop.ebay.com/witnessfor/m.html?_trksid=p4340.l2562 thanks, michael Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
