And the man inside:








--- On Fri, 6/22/12, John Waldman <[email protected]> wrote:

From: John Waldman <[email protected]>
Subject: Re: [MOPO] Rare ALIEN Glory book -- less than 30 produced
To: [email protected]
Date: Friday, June 22, 2012, 1:12 PM

This is great.
 
JW





From: Jay Pea <[email protected]>
To: [email protected] 
Sent: Friday, June 22, 2012 3:47 PM
Subject: Re: [MOPO] Rare ALIEN Glory book -- less than 30 produced
 





Speaking of Alien. Here is the creation of the creature. A work in progress. 


--- On Fri, 6/22/12, Geraldine Kudaka <[email protected]> wrote:


From: Geraldine Kudaka <[email protected]>
Subject: Re: [MOPO] Rare ALIEN Glory book -- less than 30 produced
To: [email protected]
Date: Friday, June 22, 2012, 6:17 AM





These are not off-set printed booklets. 



These are made of individual photographs printed by Stanley Bielecki's photo 
lab using Bob Penn's negatives. Stanley Bielecki printed them in his darkroom 
using  Kodak photographic stock paper... they were then bound using one of the 
folio spiral bindings you could get at office supplies. If you look at the 
Alien text page -- the one with white lettering on a black box -- you'll see 
the copyright was added as an after thought with a typed file folder label. 


It's easy to think the images are on paper, but they're not. 


Stanley Bielecki was also the same photographer who hand printed the photos 
that were folio bound into the Star Wars cast and crew wrap gifts -- the Glory 
Book. 

Please look up the history of Star Wars Glory books. This item is a known 
collectors item and can be found online at other places than mrsminiver's ebay 
listing, 390426055170  Lucasfilm and Gus Lopez on swca.com used to have it up, 
as well as some movie prop collectors sites, but I can't find it right now in a 
2 minute search. I'm sure you can find proof of its existence by searching the 
web.

As the Star Wars Glory Book is known among collectors -- one MOPO dealer even 
contacted us to buy ours after we started posting about our Heritage problem -- 
and its provable, limited production is not simply a statement I am making to 
increase it's rarity, it is Star Wars history.  


You are talking about the manufactured booklets that were offset printed for 
distribution. Not the same beast. The way to tell is to look at the paper stock 
and Alien copyright -- was it a file folder label pasted on as an afterthought?

Believe me, by the time they get around to sending stuff to theater 
distributors, the copyright is not an afterthought. 


If you want the promo theater booklet for Star Wars, we have SEALED, unopened 
boxes of the theater folio, which still have intact the embossed Star Wars logo 
ribbon. These are SEALED, unopened boxes... 



To get an idea of the off-set Star Wars booklet, you can go here:


http://www.mycomicshop.com/search?TID=11327001
 
They were originally sent in a white mailer-type of box with a ribbon closure. 
The folios, without their boxes, are very common. The folios with open boxes 
sometimes come up on ebay.   
 
https://dl.dropbox.com/u/86409487/cam1.JPG
 
https://dl.dropbox.com/u/86409487/Cam9.JPG
 
The sealed, unopened boxes are rarer... How many people receive a box and don't 
open it?


You can also ask Rudy Franchi about Charley's marketing of Star Wars. 



Charley's marketing of Star Wars, especially the advance merchandising and 
licensing, changed the way movies are marketed. There were a few films released 
before Star Wars with advance merchandising and licensing, such as Paramount's 
"The Great Gatsby" and 20th Century's "Doctor Doolittle" but for box office 
results -- but it was Star Wars' Kenner line which changed movie marketing. 



 



From: Richard Halegua Posters + Comic Art <[email protected]>
To: [email protected] 
Sent: Thursday, June 21, 2012 2:10 PM
Subject: Re: [MOPO] Rare ALIEN Glory book -- less than 30 produced
 I have similar ring binder books for Willow and for Chariots of Fire. I may 
even have more than one each and I may even have others it's obvious that some 
are just photographic prints, while others look like they
 were printed editions At 10:59 AM 6/21/2012, Freeman Fisher wrote: > 
Geraldine, > Your description of this ALIEN booklet is not accurate.  These 
booklets were sent out to exhibitor owners and execs.  Back in the 1970's  
there still existed numerous blind bid states.  I worked in Texas >  and it was 
the most extreme example given the sizes of Houston, Dallas, Fort Worth, San 
Antonio and Austin and the money those markets represented >  Blind bidding was 
when a theatre chain had to commit to a film, sometimes a year in advance, with 
terms outlined (1st two weeks at 70% 2nd two weeks at 60% etc.) and frequently 
putting up at times tens of thousands > if not all together 100's of thousands 
of dollars on the blockbusters  WITHOUT EVER SEEING A SCRAP OF FILM.  So these 
booklets were sent out prior to bidding and came in all kinds of 
formats.....some just a couple of fold
 out pages to nice booklets with on set photography.  If my memory isn't 
completely failing, I recall booklets on STAR WARS, ALIEN, BLADE RUNNER, 
APOCALYPSE NOW, WILLOW, OUTLAND, EXCALIBUR and a few others that > were really 
impressive.  Others like ET (at the time called A BOY'S LIFE)  were just gate 
folded brochures (no picture of ET for sure that was such a huge secret). Same 
with RAIDERS OF THE LOST ARK,  CLASH OF THE TITANS, etc. etc. > And then some 
were just a single printed sheet saying who starred, produced and directed.  
(Can you imagine buying a car with a tarp over it and being given just a 
description and some art, commit to it, and not expect delivery > for 9 to 12 
months.......that was blind bidding!) > > Anyway to say only 30 were made is 
preposterous.  Just in Texas alone  there had to be at least 25 to 35 theatre 
chains, each film buyer and marketing guy receiving a
 copy. In the theatre chain I worked at, we usually would receive four to five 
and we were only in San Antonio.  Now  multiply those number by triple (or 
more) to accommodate the personnel at circuits like Plitt, AMC, General Cinema, 
United Artists, Mann,  and you can see the numbers required approach a 1000 in 
no time.  Plus certain critics at the major National News agencies received 
copies on occasion. > > Also a little common sense is in order. Once a brochure 
is on the printing press, or photos being printed and spiral bound,  do you 
honestly think under 30 would be printed?  Because once on the presses it 
almost as cheap to print several  thousand as it is 20. The $$ are in the 
set-up. > > > These pieces were not dissimilar to the Studio Release books from 
the 1930's that pop up frequently. > > > So while it makes for great Ebay copy 
to limit their
 numbers to generate a false sense of scarcity.  This is not the case with 
these marketing tools. Whether they have ever been in an auction or not is 
irrelevant. > While you can ask whatever price you like, ($5000)  as a MOPO 
buddy I just hate to see someone look so foolish.. > > > freeman fisher > > > > 
> > > > > > > On Jun 21, 2012, at 7:33 AM, Geraldine Kudaka wrote: > > > We've 
decided to put up our own auctions. Will be announcing posters later, but 
thought the avid Alien collector might be interested in this ebay item. > > > > 
Based on the successful marketing of Star Wars, Charley Lippincott was hired by 
Johnny Friedkin / Fox to market Alien. > > > > This ebay auction is for a rare 
photo booklet made for Fox's studio heads. > > > > ebay
 listing  290731119615 > > Visit the MoPo Mailing List Web Site at 
http://www.filmfan.com/ > > 
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