Can't comment on the commercials but I got to meet her, briefly, in the
mid-80's.helped her on with her jacket.  She was struggling with it, a bit,
and I helped her.  She was startled, at first, than perfectly.beautifully,
elegant.

 

Regards,

 

DBT

 

From: MoPo List [mailto:[email protected]] On Behalf Of David
Kusumoto
Sent: Thursday, March 14, 2013 6:37 PM
To: [email protected]
Subject: Re: [MOPO] OT: Audrey Hepburn's latest TV commercial.

 

Interesting reactions from MoPoers (intriguingly, all private) to the latest
Audrey Hepburn commercial.  Some hated it or thought Audrey's image looked
"fake."  Others thought it was poignant.  Meanwhile, here's the other,
earlier, more famous (and equally controversial) Audrey commercial that
incorporated footage from 1957's "Funny Face" to sell skinny jeans for The
Gap (2006).  It shows Audrey dancing to AC/DC's "Back in Black."  

The 30-second Gap commercial can be viewed by clicking the link above or
below the photo below: 
http://bit.ly/ZLsFH1
  <http://i920.photobucket.com/albums/ad49/PRtoday/audrey-gap.jpg> 
http://bit.ly/ZLsFH1

A memorable article in the Huffington Post in late 2006:

http://www.huffingtonpost.com/danny-miller/audrey-hepburn-dead-is-th_b_29484
.html

...captures the controversial gist of using dead people to sell products. -
d.

  _____  

Date: Mon, 11 Mar 2013 14:28:28 -0700
From: [email protected] <mailto:[email protected]> 
Subject: OT: Audrey Hepburn's latest TV commercial.
To: [email protected] <mailto:[email protected]> 

** AUDREY HEPBURN RETURNS TO LIFE IN A CHOCOLATE AD. ** Not everyone likes
this spot, whereby a CGI-generated Audrey is meshed with new footage as she
sings "Moon River" in the background. This spot was authorized by her sons,
Sean Ferrer and Luca Dotti. I personally think it's fine.  Click on the link
below Audrey's image.  (Bruce first posted this video on his FB wall last
week.)

http://bit.ly/ZEdVtp
  <http://i920.photobucket.com/albums/ad49/PRtoday/audrey.jpg> 
http://bit.ly/ZEdVtp

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Audrey Hepburn Resurrected For New Commercial

By JARETT WIESELMAN, E.T. News



February 26, 2013

     Dearly departed Audrey Hepburn is the latest celebrity to be
resurrected by the ad industry so she can star in a new commercial.
     In the spot for Galaxy (a British chocolate brand), Hepburn is
sightseeing in Italy when her tour bus gets delayed. Luckily she stops
across from a handsome stranger as her version of Moon River begins to play.
What happens from there is classic Hepburn, but how did the ad come to be?
     Hepburn's sons, who control her estate, authorized the use of her image
for a fee. Sean Ferrer and Luca Dotti say their mother would be "proud" of
her new role, adding in a press release that she "often spoke about her love
of chocolate and how it lifted her spirit."
     Hepburn is not the first (nor will she be the last) dead celebrity who
Madison Avenue has brought back to life thanks to advanced technology used
in order to hawk a product. Chris Farley shilled for DirecTV, Fred Astaire
danced for Dirt Devil, John Lennon rocked out for Rock Band, Gene Kelly
grooved for Volkswagen, John Wayne sipped on Coors Light and Kurt Cobain
wore his Doc Martens in heaven.
     You'll also recall that Hepburn already starred in another modern day
ad when The GAP had her pushing pants.

Visit the MoPo Mailing List Web Site at www.filmfan.com
<http://www.filmfan.com> 

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