Thank you Dave for the wonderful pictures................Sue
Date: Fri, 15 Mar 2013 01:43:32 -0700 From: [email protected] Subject: Re: [MOPO] OT: Audrey Hepburn's Defunct Museum & latest TV spot. To: [email protected] I've received a number of replies from people who like the ads - while others think they're in poor taste. One pointed out that the ads turn Hepburn into "a commodity to be bought and sold (with respect to her commercial rights) and/or demeans her memory by using her incredible talent as a tool to sell (products)." However, Audrey Hepburn's likeness and image are vigilantly controlled by her two sons (Sean Ferrer and Luca Dotti). All proceeds (from a million to tens of millions of dollars) - go to the Audrey Hepburn Children's Fund or to UNICEF. And all content must first be cleared by the sons so that they do NOT, in their opinion, besmirch Hepburn's memory. The sons have turned down other endorsement offers - and in my view - the two TV ads linked here aren't crass nor as bad as the ad featuring Fred Astaire dancing with a Dirt Devil vacuum cleaner. Hepburn's eldest son Sean Ferrer is quite volatile. Before it was permanently closed to the public, we visited the Audrey Hepburn museum and gravesite in Tolochenanz, Switzerland. While there, no other visitors were present - just a single volunteer. Signs prohibiting picture-taking were posted everywhere. But we got lucky because the lone volunteer was friendly and/or was just bored - and she let me take a lot of photos under the condition that I use existing light and NOT flash. I got a lot of shots off and just a few are posted below. Several years ago, after the museum's shop was found selling souvenirs like you'd find at Graceland, Sean Ferrer pulled all of his mother's costumes, movie posters, letters and her two Oscars - shutting the museum down. He has since changed his story several times, first saying he hated the museum selling tacky souvenirs - and then he recanted, saying he had no problems with the museum nor with the souvenirs being sold for charity - but he just couldn't get along with town leaders who wanted to promote the museum anyway they wished. Whatever the reasons, there's no Audrey Hepburn museum anymore. -d. Date: Thu, 14 Mar 2013 23:11:23 +0000 From: [email protected] Subject: Re: OT: Audrey Hepburn's latest TV commercial. To: [email protected] One of the last films I worked on was Robin and Marian. Getting Sean Connery and Audrey Hepburn in one swoop was a joy. She was so wonderful and so unassuming. What a wonderful person. A few years after she passed away, the Director's Guild gave Blake Edwards an award and they screened Breakfast at Tiffanys, which he spoke about with such a heartfelt warmth. He called her his "lovely, lovely Audrey". It was an emotional moment. Sue Heim Date: Thu, 14 Mar 2013 18:57:19 -0400 From: [email protected] Subject: Re: [MOPO] OT: Audrey Hepburn's latest TV commercial. To: [email protected] Can’t comment on the commercials but I got to meet her, briefly, in the mid-80’s…helped her on with her jacket. She was struggling with it, a bit, and I helped her. She was startled, at first, than perfectly…beautifully, elegant. Regards, DBT Date: Thu, 14 Mar 2013 15:36:44 -0700 From: [email protected] Subject: Re: OT: Audrey Hepburn's latest TV commercial. To: [email protected] Interesting reactions from MoPoers (intriguingly, all private) to the latest Audrey Hepburn commercial. Some hated it or thought Audrey's image looked "fake." Others thought it was poignant. Meanwhile, here's the other, earlier, more famous (and equally controversial) Audrey commercial that incorporated footage from 1957's "Funny Face" to sell skinny jeans for The Gap (2006). It shows Audrey dancing to AC/DC's "Back in Black." The 30-second Gap commercial can be viewed by clicking the link above or below the photo below: http://bit.ly/ZLsFH1 http://bit.ly/ZLsFH1 A memorable article in the Huffington Post in late 2006: http://www.huffingtonpost.com/danny-miller/audrey-hepburn-dead-is-th_b_29484.html ...captures the controversial gist of using dead people to sell products. - d. Date: Mon, 11 Mar 2013 14:28:28 -0700 From: [email protected] Subject: OT: Audrey Hepburn's latest TV commercial. To: [email protected] ** AUDREY HEPBURN RETURNS TO LIFE IN A CHOCOLATE AD. ** Not everyone likes this spot, whereby a CGI-generated Audrey is meshed with new footage as she sings "Moon River" in the background. This spot was authorized by her sons, Sean Ferrer and Luca Dotti. I personally think it's fine. Click on the link below Audrey's image. (Bruce first posted this video on his FB wall last week.) http://bit.ly/ZEdVtp http://bit.ly/ZEdVtp ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Audrey Hepburn Resurrected For New Commercial By JARETT WIESELMAN, E.T. News February 26, 2013 Dearly departed Audrey Hepburn is the latest celebrity to be resurrected by the ad industry so she can star in a new commercial. In the spot for Galaxy (a British chocolate brand), Hepburn is sightseeing in Italy when her tour bus gets delayed. Luckily she stops across from a handsome stranger as her version of Moon River begins to play. What happens from there is classic Hepburn, but how did the ad come to be? Hepburn's sons, who control her estate, authorized the use of her image for a fee. Sean Ferrer and Luca Dotti say their mother would be "proud" of her new role, adding in a press release that she "often spoke about her love of chocolate and how it lifted her spirit." Hepburn is not the first (nor will she be the last) dead celebrity who Madison Avenue has brought back to life thanks to advanced technology used in order to hawk a product. Chris Farley shilled for DirecTV, Fred Astaire danced for Dirt Devil, John Lennon rocked out for Rock Band, Gene Kelly grooved for Volkswagen, John Wayne sipped on Coors Light and Kurt Cobain wore his Doc Martens in heaven. You'll also recall that Hepburn already starred in another modern day ad when The GAP had her pushing pants. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
