Fascinating, interesting and useful info, David.
Thanks for posting it.
Phil

-----Original Message-----
From: David Lieberman [mailto:[email protected]]
Sent: Friday, July 26, 2013 09:04 PM
To: [email protected]
Subject: [MOPO] STAR WARS STYLE A 1SH "FIRST OF THE FIRST" FIRST PRINTING 
77/21-0 PMS COLOR VARIANT PRINTER'S PROOF


Some new interesting information we have learned about the Star Wars Style A 
77/21-0 Printer's Proofs.

And for those of you who don't like the term "Printer's Proof", save your 
complaining for another thread please. Our client who was there when they were 
actually printed refers to them as printer's proofs.


STAR WARS STYLE A 1SH "FIRST OF THE FIRST" FIRST PRINTING 77/21-0 PMS COLOR 
VARIANT PRINTER'S PROOF


First, a little background information:

Gore Graphics was a printing company used by the movie studios and the National 
Screen Service (NSS) from the 1970's to the early 1990's. They printed original 
movie posters, press books, etc. Gore was acquired by another company in the 
1990's.

The Star Wars style A one sheet was officially printed at least 5 separate 
times at a few different authorized print shops during the first theatrical run 
of Star Wars in 1977. This is evidenced by the differences that can be seen on 
the bottom borders of the one sheets. It has been well established by other 
experts, dealers and collectors over the years that the one sheets with NSS 
number 77/21-0 were printed first before all others.

In July 2013 we had an extensive conversation with Mark, a former employee of 
Gore Graphics in the 1970's and 80's. Like other former employees at Gore we 
have worked with over the years, Mark was allowed to take home posters from 
time to time. He has placed on consignment with us several Star Wars printer's 
proof one sheets. While meeting with Mark we became aware of a rare PMS color 
variant printer's proof for the Star Wars Style A one sheet first printing 
77/21-0. Mark carefully explained about these PMS proofs being the "first of 
the first" Star Wars style A one sheets.

CMYK stands for Cyan, Magenta, Yellow and Black. These are the primary colors 
used in printing. Varying the quantities of these colors creates an endless 
array of colors to print.

PMS stands for Pantone Matching System (PMS). PMS is a simpler system for 
printers to use. PMS colors can streamline the process of printing and cut down 
on cost. There can be so much variation in color using CMYK that Pantone is 
sometimes used to help create consistent color. This way a printer can 
consistently print from job to job.

These "first of the first" PMS proofs were printed before the CMYK proofs. Four 
colors (plates) were used for both the PMS and CMYK proofs. The PMS process 
produced a result that was unacceptable to those in charge (probably George 
Lucas) so Gore changed to a standard CMYK process for the subsequent print run 
which was finally deemed acceptable. All other print runs used this CMYK 
process (as far as we know) making the PMS color proofs much rarer than any 
CMYK proofs.

The PMS proofs are significantly different. When comparing the CMYK and PMS 
proofs side by side, the easiest way to tell the difference is by looking at 
the color bars. The PMS proofs have orange included in the color bar, CMYK has 
yellow.


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