I've had some nice feedback on some of the articles I've written about
my opinions on good design in websites etc, If any of my ramblings has
helped you make some positive changes to your website then that's great.
I firmly believe an amateur looking, poorly functional website is no
excuse any more – I feel if you want proper money from the consumer then
you should offer a proper surfing/shopping experience too, unfortunately
many people feel doing it their way is 'good enough' - and if good
enough is all you want to achieve then no problems!
All that said, I thought over the next few weeks (or so) I might do a
series of articles about how to analyse your website data – demystify it
so you can perhaps make some adjustments on your website to help improve
that data.
I realise that I tend to write screeds; I do like to ‘test’ myself to
see how much I can remember what pretty comes automatically to me, so I
apologise! I know it’s probably too much to take in (feel free to say
stop at any time!) so I might simply break it down into bite size
portions from now on. I am adding these articles to my own business
website (not the poster one) as a sort of help for clients/others
(modified so it’s not just about our hobby).
I also know there’s a lot more smarter people out there on these
subjects than me and perhaps some are forum members, but as I have never
read their posts on these subjects I am just going to carry on
regardless – (1961; starring Sid James, Kenneth Connor, Charles Hawtrey,
Joan Sims and Kenneth Williams. A Peter Rogers Productions, but I digress…).
Before I start you will need one study tool...Google Analytics
If you don’t already have it then get it here (it's free):
http://www.google.com.au/analytics/ If you don’t have access to the back
end of your website then ask your web designer to do it – it generally
takes less than 5 minutes to install (he really shouldn't charge either).
If you don't have a web designer and/or don't know or understand what to
do, drop me a line – happy to help/do it for you, but bear with me, a
free helpdesk isn't an instant one
Now I apologise in advance but these articles will not have
diagrams/helpful images – we know we can't do that on MoPo (if pictures
matter, my articles on my business website will however…)
Anyway, once you have it installed Google Analytics (or if you already
have it) then we'll begin…
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