The Bounce - perhaps one of my favourite piece of raw data one can get
from Google Analytics – to me it says all the effort you have put into
your website design, the content, AND the SEO has really paid off! Why?
Basically, this data tells you whether your website is interesting
enough to ALL those visitors to your website to keep them ON your
website! In other words who cares how many kids have their noses pressed
up against the window of your candy store if none of them come inside
and buy anything!
So, how is it measured?
Well once you login into Google Analytics (and now have some history to
measure of course) on of the first set of figures you will see is Bounce
Rate as a percentage of visitors to your site (to ANY single landing
page on your website), that is to say who came to the door and then left
without looking at any other page on your website. What’s a good
‘Bounce’ percentage I hear you ask, I believe 30-40% is acceptable;
20-30% is great and less than 20%, you are doing very well and less than
10%...oh my! Above 50%...hmm, you have some things to sort out.
So what - what's the big deal? Capitalistic Analysis: more pages visited
the greater the chance you have something they want = money. Not meaning
to brag (but I will - my bounce rate for the month of February 2014 was
2.50%, my bounce rate for the preceding 12 months was 2.93%...
Now while you are looking at Bounce Rate why not see what other things
you can get ‘bounce’ reports on, such as: Referrals (left menu:
Acquisitions/All Referrals). There’s often a lot of who-aha about how
many visitors are sent to someone's website from someone else’s (called
referrers). Well, my first question is ALWAYS, is it a quality referral?
If site referrals is returning a high bounce then time to investigate
why either [a] your website and/or product is not interesting enough to
keep them there or [b] the referring website is not very good at
attracting the right sort of traffic that gets sent to your site.
You can also read Bounce rates against Keywords, or by Country and so
on…but like all these things, always read your results in context.
So the next time someone says they get 10,000 visits per month to their
website, ask them what their Bounce Rate is, because it’s how many
people that come inside and look around that matters.
As always, I remind you that having a website is easy, making it work
for you is a lot of hard work.
regards
David Rew
Visit the MoPo Mailing List Web Site at www.filmfan.com
___________________________________________________________________
How to UNSUBSCRIBE from the MoPo Mailing List
Send a message addressed to: [email protected]
In the BODY of your message type: SIGNOFF MOPO-L
The author of this message is solely responsible for its content.
