Thanks John
Well actually keywords aren't used by Google any more as the means to
indexing a website....
* shock *
Some people will find it hard to believe and carry on shovelling them
everywhere on their websites...and that's fine, all power to them! That
said, it certainly won't hurt to have a set of keywords for your site,
but simply stuffing keywords onto a website won't work just because you
thought of it - Google already knew you and 50 gazillion other website
owners thought it might be the easy way of doing it and now simple flags
it as spam and ignores it.
That said...you definitely should be using the meta tags that include
very specific keywords about the product you are selling (on each and
very page for each and for each and every product). Google will often
use this meta tag in their search results (the snippet is the short
sentence you read under the title in the search results which helps the
surfer decide if that result is relevant), the better the quality as
well as the more relevant the snippet the higher up the results you will
be - a snippet need be no longer than 150-170 characters. Bottom line no
one thing you do on your website will direct search engines to your
page, it is the products meta tags, the ALT tags on images, it is the
title of the page (often the description of the product) and more...as
you know, it is a lot of hard work getting the marriage of all to
produce the best results.
David
JOHN REID Vintage Movie Memorabilia did previously state on 4/03/2014
10:48 AM:
Very useful information, David.
Here's a question for you. Can you have too many keywords for a
listing or image? I seem to remember that google might just drop off
keywords over a certain limit but I wondered if you can actually be
penalised by putting in too many keywords.
Regards
John
JOHN REID VINTAGE MOVIE MEMORABILIA
Websites:
www.moviemem.com <http://www.moviemem.com>
www.OzeFilm.com <http://www.OzeFilm.com>
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Facebook:
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Mailing Address:
John Reid
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Qld 4221
Australia
----- Original Message -----
*From:* David <mailto:[email protected]>
*To:* [email protected]
<mailto:[email protected]>
*Sent:* Tuesday, March 04, 2014 9:35 AM
*Subject:* [MOPO] Google Analytics: Hits, Views and Impressions
There's two types of people interested in these results, the first
is those trying to sell you an advert on their website, the second
is those who have a website and are trying to decipher what these
figures mean. If you're in the second group (and apologise to
Shakespeare) then Read on, Macduff...
/I'll assume you've logged back into your Google Analytics
account, if not, I'll wait.../
*Page Views*
This is usually shown on the entry page of Google Analytics (or on
the left menu click Audience/Overview)
In my opinion this is a great data tool and can tell you a lot
about the quality of your website and/or products on offer
therein. These figures are the TOTAL number of pages viewed and
SHOULD ALWAYS be read in conjunction with (the average)
Pages/Visit because obviously the higher the (average pages viewed
per visit) the better.
How many is a good average? Well that is first dependent on how
many pages your site has, but if you are a commercial website
(sell posters) with a reasonable stock holding then you really
should be double figures average per visit.
Which basically means: if your average Pages viewed per Visit is
low then you need to wonder why you can't keep your visitor's
attention and time to get to work on your website...
*Page Hits*
This is old school, and as many of us are old, some much much
older too, you will remember this...but if you ever see it or have
it presented as part of some advertising "strategy", ignore it.
Why? Well, whereas a Page View is the count on how many times a
page was "viewed" - the old 'Hit' was the total count of files ON
THAT PAGE (being accessed by the surfer). In other words, if
someone is on a page that contains 4 poster pictures, a couple of
JavaScript, perhaps three menu buttons and an embedded video, then
that is ONE _page view_ but _TEN hit_s. A somewhat inflated view
of self methinks...
So never listen to someone selling you ads on their website based
on 'hits'
*Page Impressions*
Often confused with Page Views
This is simply used by those selling ads on (theirs/other
people's) website and really doesn't apply to those of us who have
just a website and want to simply improve our viewing results.
Basically an impression counted when an _object on a web page is
displayed_ (e.g. your advert), but often this will be 'sold' as
part of the total count - e.g. if there are 10 ads on 3 pages
viewed, then the count is 1 x10 = 30 impressions which is far
better than the reality that your advert was displayed just 3
times (perhaps less if it is on rotation). Don't get me wrong, in
the right places paid internet advertising does work but IMHO I
would never recommend buying adverts based on impressions, better
to pay per click (and set the budget with the supplier).
----------
I hope the above has been of help to someone, I apologise to those
who knew all this already, still, no trees were harmed in sending
it...
As always, I remind you that having a website is easy, making it
work for you is a lot of hard work.
regards
David Rew
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