Hi Everyone
Given my wife is away and there is nothing on TV I thought I would whack
out another tip on how to better improve the way you use the data you
get from Google Analytics via your website, if you don't mind of course....
Log on to Google Analytics, go to: Acquisitions/Keywords/Organic
Now...once upon a time the keyword results in Google Analytics gave you
amazing feedback on what words/products were driving consumers to your
website. Now don't get me wrong, they still do, but the problem is the
(not provided) results that occupies (usually) the first line of those
results - (not provided) = 4812 visits. Huh? Simply put, it's all about
Privacy. Basically if the surfer is logged on to their Google account
(be it Google Docs, Gmail, YouTube, Google Plus, Maps etc etc) then when
they use Google Search their search data is 'protected' by Google.
Greeeeeat.
So here you are, you have spent a considerable amount of time SEOing
your website to optimise its performance on the internet, (after-all a
top performing commercial website does mean (shhhh)...money!). Problem
is, at least 50% of your Keyword results are stuck inside this (not
provided) title and you have no idea what keywords are mixed in there
(it literally could be hundreds). There is no 'fix' (because it is there
by design), but there are several work-arounds...today I will give you
one of them and honestly this is a fix that most website owners (and web
designers) who use analytics don't know about...
So with Analytics still open, let's start...
1. On the top menu, click Admin
2. Then on the left menu, click All Filters
3. Click +New Filter
Now follow the bouncing ball...(note: feel free to copy n paste anything
between the quotation marks " ")
4. Filer Name: Give it an easy name to remember, e.g. Not Provided
5. Select Custom Filter
6. Select Advanced
7. In the Filter Field (Field A -> Extract A) select 'Campaign Term'
from the drop down box and in the box to the right type: "(.not provided)"
8. In the Filter Field (Field B -> Extract B) select 'Request URI'
and in the box to the right type: "(.*)"
9. In the Filter Field (Field B -> Extract B) select 'Output To ->
Constructor' and in the box to the right type: "np-$B1"
10. In the following four fields select:
Yes
Yes
Yes
No
11. In the Apply Filters to View click on your website's name and
click the button: Add
12. Save.
That's it!
From now on (this does not apply the results retrospectively just from
now on) you will get results that look something like this:
np-/product/janis-1975-one-sheet-movie-poster 23 (then all the
statistics to the right as usual)
Because this is a work-around not a fix, it doesn't actually tell you
what the surfer typed in the search engine to end up on a page on your
website but my above example tells me 23 people used a search engine and
the results sent them to the page with the Janis movie poster on it. Of
course I am not going to tell you how to then use that information (or
lack of) to help improve your results on your website, I am sure you
already know what to do... ;)
----------
I hope the above has been of help to someone
As always, I remind you that having a website is easy, making it work
for you is a lot of hard work.
regards
David Rew
Visit the MoPo Mailing List Web Site at www.filmfan.com
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