This is the last in this series of how to read your Google Analytic
results, there is so much more to it but we could be here all day and I
am sure you have movie posters to discuss....
Log on to Google Analytics, go to: Behavior/In Page Analytics (let it load)
Wow! Now this IS impressive...a life view of your website with
accompanying analysis!
If you have ever wondered what was good about your site (ergo, what is
not so good) then this is going to reveal some more. This will flat out
tell you exactly what appeals to your site visitor when they surf your
website because despite all your expert knowledge about your business
and all the things that you think is important to you therefore will be
important to them - these are the facts, and eeeek....
The data is simple, read it and weep.
OK, so what do you do with it? Remove the dead wood, or at the very
least move/change it or paint it(!), if all that writing about who you
are blah blah blah (boring boring boring accompanied by that old read
more link is actually getting next to no clicks then why waste the space
on your front page. If the most clicked item is the Star Wars poster you
have for sale but the pretty woman poster is getting none, well perhaps
you might want to remove the Pretty Woman poster and try something else.
If you have a giant "click to register banner" taking up a lot of space
and no one is actually clicking it then maybe downsize that to be part
of the menu and put more more posters in its place. If your top menu has
a link to News and no one clicks it, then your News link is only new to
you...better to put a link to another part of your shop and make that
News link a sub-menu somewhere...
And so on, by now you get the picture: Read. Review. Repair
Tip: Once you've looked at the front page you can actually click through
(from within Analytics) and read the results by page.
That's all for now.
I hope you've enjoyed these few articles over the past couple of weeks
and perhaps even got something out of them, there is so much more to
know about web design, web marketing and web analysis than there was
even just a few years ago; of course what you do with the information is
up to you, some will simply choose to ignore it (the "my way works just
fine" theory), and that is absolutely that is fine, but as always,
having a website is easy, making it work for you is a LOT of hard work.
regards
David Rew
Visit the MoPo Mailing List Web Site at www.filmfan.com
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