from a discussion in another thread, I made a comment how auction
prices are hardly the totality of the market and are in actuality,
only a slice of the total amounts spent on retail sites, retail
stores, ebay BIN listings, Amazon, Allposters, Moviegoods,
conventions, flea markets and all the other attendant places where
movie posters of any kind are sold. I guess all the Mondo and "art
print publishers" need to be combined as well.
How many more millions than the 13million done by the 2 main auction
sites is done in the retail market??
well, I've spoken to some of my friends who do major retail sales and
other folks "in the know" and I believe I have a reasonable consensus
that the retail market of movie posters is at least 2-3 times as
large as the auction markets and could be as much as 4-6 times the
size. (and I haven't been able to consider the full international
market which could increase that number considerably)
simply said, there 2 online/mail order retailers who achieve almost
$1,000,000 in annual sales that I know of and there may be 2 more who
I'm thinking of.
eBay sales in the movie category are some millions, most of which are
BIN and not auction sales, though even with the auction sales most
are at a "list price" as there are few real auctions taking place on
eBay. I know a number of people who do very well on Amazon. I know
several stores that make pretty good sales (mostly in the L.A. area).
from my conversations, my estimates are that the market from dealers
selling from the USA is easily $40m and could range as high as $60m
going further, estimates of the amount of material sold at the 2 main
auctions that go to dealers is upwards of 50%.
That's right, 50% or more of what these 2 houses sell goes to
dealers, most of which is material put out at a retail price and
resold for small or large profits over the auction sales of those same items.
why is this important? very simply said, for some strange reason
there is a population of vocal collectors who seem to believe that
the auction market IS the market and that prices achieved in that
format ARE the real values of the posters being sold. The belief that
auction prices is the market is therefore, wrong!
Never mind that the poster being sold for $198 in one auction has
been quietly purchased by a dealer, relisted at $500 and sold at that
price or that when I bought a lobby card set for $200 in one auction
and resold the cards for $580 myself.
the retail market for movie posters is much greater than that of the
auction market. Period
Rich
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