advertising is a funny thng...I always liked the quotes of Edison and PT
Barnum... ther was a busienss person that never believed in ads... then
one day he needed to sell off his equipment and building as he was going
out of business... what did he do??? he advertised the going out of
business sale..:)
then another one I liked was Sell your stuff before the sheriff sells it
for you...because many wait and wait and normal operating costs eat up
funds.. so hhat even if you get a beter price down the road you have
incured overhead and labor and costs that eat up the extra profits..
another thing is Branding or allowing the identity or Brand sink into
the consumers mind... it happens by repition, redndant exposure and
association...when you go to a store and se product a that is widely
known as it built a reputation of Goodwill and quality , the typical
knockoff product will emulate Trade dress, style of package, colors and
shape of say bottle...In trademark patent law ths create the test for
"likelihood of confusion" which can cause the buyer to be confused as to
the source of the goods and where the came from...thats why many times
lawsuits happen when someone copies the elements of anothers
Business..however building brand recognition by advertising is a good
thing if it creates GOOD will with Buyers.. if its viewed as a irritant
it can backfire and cause repulsive reaction..same as why telemarketers
are held in such contempt. the best advertising is also the oldest
method... word of mouth where peopel give endorsments or referrals
direct to end uses from past experience dealings...it is also imho the
bestas when peopel use deceptive tactics hose same actions have a boom a
rang effective and are what undoes the intentions of the ad plan...
when asked If Press was good to get,,, its said there is no bad press
all press is good as long as they spell the name right so they say.. and
if you watch most celebrity Buzz most of the largest come from negative
Buzz as media and social media feed on the bizarre andincredible and
seldom want to do cutsie stories... top news headlien willl be war,
loss, adversity topics.. once in a blue moon a peopel interest
story...also large criminal topics thats also why so many movie themes
are the same like medical tv show, lawyer show, andw ho did it shows...
or these new super hero adventures.... its all the same formula
regurgatated IMHO.. and so is advertising... a example of a Good
advertising for me is Mary sees candy in San francisco... they have
such a greatrep because they use qulity ingreiants, and its frankly the
best choclates youll probably ever get.... see?? google Mary see you can
rder from anywwhere.. and they didnt have to pay me a nickle for the
promo... and anyone that knows what im talking abou is probably drooling
and placcing a order as i typed this as they knowits the truth.. no
gimmick justreat service and good products and they have been in businss
like since the 20s== Life is like a box of chocklates buutwith Mary sees
you know what your gonna Get and that is a warm fuzzy feelingg for
anyone that wants fine chocolates !!!
On 2014-11-18 20:19, David Rew wrote:
Appreciate your feedback.
regards,
David Rew
[mob] 0402 925 158
BIDLL.COM
FOR SERIOUS COLLECTORS
[3] [4] [5] [6] Movie Posters wrote on 19/11/2014 11:28 AM:
I don't understand the perpetual beating of a dead horse advertising
campaign.
You don't see Harry Winston slewing ads all over the place. People
know what kind of caliber diamonds they sell and if they have the
money automatically go there. Nobody has to tell them.
I've received 4 emails in the last hour for Bidll.com
We get it; you exist; you're there.
On Tue, Nov 18, 2014 at 3:12 PM, David Rew <[email protected]> wrote:
And growing....
http://bidll.com/Browse [1]
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regards,
DAVID REW
BIDLL.COM [2]
FOR SERIOUS COLLECTORS
[3] [4] [5] [6]
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Links:
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[2] http://bidll.com
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[4] https://twitter.com/bidll
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