Absolutely, this is the end of ORIGINAL movie posters. Whereas there will always be REPRINT posters or posters from MONDO, DARK HALL MANSIONS etc., studios will stop producing original movie posters (as it is actually the case with lobby cards). Here in Switzerland, movie theaters get digital poster screens for free from the advertising agencies specialized in movie theatre publicity. Exhibitors get the posters digital, show it on the digital screen and put all let's say 10 seconds a digital advertisement spot for another 10 seconds. The advantage in all this: The Exhibitor gets additional money for publicity and has no more 'paper work' in unpacking and displaying (and destroying!!) original posters.
So hurry up with collecting contemporary movie posters (if you like them) as I'm afraid that in 5 years or so the ORIGINAL one sheet movie poster is history. I'm sure that in the future certain original posters from nowadays will be collected (BIRDMAN green style e.g.). Marcel www.movieart.ch Von: MoPo List [mailto:[email protected]] Im Auftrag von Rudy Franchi Gesendet: Donnerstag, 26. Februar 2015 16:14 An: [email protected] Betreff: [MOPO] WE HAVE SEEN THE WRITING ON THE WALL.... and the writing is digital. End of the movie poster? How does one collect digital posters? rudy http://www.digitalsignagetoday.com/news/cinema-scene-launches-inaugural-all-digital-movie-theater-lobby/ -- [email protected] 1228 S. Holt Los Angeles, CA 90035 310 360 0830 617 216 5511 ( cel ) Twitter: @rudynostalgia Poster Information Site: http://www.posterappraisal.com <http://www.posterappraisal.com/> Co-Author of MILLER"S MOVIE COLLECTIBLES Official suppliers of movie poster images: IMDb <http://www.imdb.com <http://www.imdb.com/> > Entertainment Memorabilia Appraiser: Antiques Roadshow <http://www.pbs.org/wgbh/pages/roadshow> Movie Poster News: http://posternewsbulletin.blogspot.com <http://posternewsbulletin.blogspot.com/> Kevin Bacon Number: 2 "In the final analysis, everything outside cooking and having children doesn't really serve any great purpose." François Truffaut _____ To unsubscribe from the MoPo-L list, click the following link: https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L <https://listserv.american.edu/scripts/wa-american.exe?SUBED1=MoPo-L&A=1> &A=1 Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.

