Thanks, David. I'm sure I saw this original post but my memory...and all those 
drugs...well, you understand. I'm sure the reasons you named were right on the 
money. Now they have those gigantic vinyl banners and mega-displays that do the 
same thing. Life moves on.
Yeah, I miss Bruce too. For a guy with a self-described thick skin he got 
surprisingly sensitive. The guy was always great with me on a personal level 
AND a business level....and I'm not one of the Big Boys, I'm just a struggling 
picker with a poster jones.
Appreciate it, Mr. Kusumoto.
Greg Douglass
---- David Kusumoto <[email protected]> wrote: 
> The
 compiled reply below is 7 years old; and it only covers the last "known" 
formats and not the reasons "why" re: their demise - but it's still 
interesting.  Educated guesses aplenty about the end of these poster
formats, (antagonists and other can disagree, but I wish Bruce or a few others 
were still on this list to chime in) - but I think the destruction of first-run 
movie houses - in favor of multi-screen-plexes during the 1970s - were huge.  
Six-sheets, three-sheets, lobby cards and inserts?  Where would exhibitors 
display them in places housing smallish auditoriums which, at the time, could 
accommodate less than 150-200 people each?  -d.
> 
> Date: Tue, 17 Jun 2008 15:30:32 -0700
> From: [email protected]
> Subject: UPDATE: When did studios stop making 3-sheets?
> To: [email protected]
> 
> 




OK, based on new info offered by MoPoer's since yesterday:
>  
> Last known U.S. six-sheet produced:  1980 ("Empire Strikes Back")
> Last known U.S. three-sheet produced:  1985 ("Cocoon")
> Last known U.S. half-sheets produced:  1985 ("Cocoon" and "Prizzi's Honor")
> Last known U.S. inserts produced:  1986 ("Dream Lover" - "Youngblood" - "9 
> 1/2 Weeks")
>  
> ** If anyone has anything in their collections or inventories produced AFTER 
> these dates, please let the group know.
>  
> -d.
> 
> -----Original Message-----
> Date: Sun, 31 May 2015 14:15:16 -0700
> From: [email protected]
> Subject: Questions
> To: [email protected]
>  
> OK, I have a couple of questions for the group:
>  
> A: When did they phase out inserts, half sheets. three sheets, and lobby 
> cards? Was it a staggered thing or did they just flush them all down the 
> toilet at once?
>  
> B: Why did they suddenly make one sheets 27 X 40? What's the deal with the 
> extra inch? The double-sided light box thing I get absolutely, but the extra 
> inch? Why does it matter...except to my wife?
>  
> Thanks in advance for sharing your knowledge. I miss inserts; I can put more 
> of 'em on my wall. Of course, I also miss posters that aren't just boring 
> Photoshopped images, but that's another post altogether.
>  
> Greg Douglass
> --
> Greg Douglass
> Guitarist-
> Lessons, Live Shows, Touring,
> & Studio Work
> (760)212-3648
>                                         
>          Visit the MoPo Mailing List Web Site at www.filmfan.com
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--
Greg Douglass
Guitarist-
Lessons, Live Shows, Touring, 
& Studio Work 
(760)212-3648

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