Publicity, worth its weight in gold
You can blow your own horn as much as you want and some people will hear
you, but when Louis Armstrong does it for you, everyone listens.
martin last wrote on 18/01/2017 6:46 AM:
Nice group of rare quads came up at a provincial auction house in the
UK today.
The highest prices were for War Of The Worlds (�18,000), Forbidden
Planet (�7,600), Dr. No (yet again - �5,600) and Day The Earth Stood
Still (tape marks to front �4,300). All of these amounts are before
buyer’s premium/fees of ca. 25%.
There were some crazy prices paid (e.g. Great Escape for �3,500 before
BP/fees, Psycho �2,400 before BP/fees).
Astons was the auctioneer. It got fair amount of publicity, partly
because the War Of The Worlds was on the UK Antiques Roadshow a long
time ago.
https://www.thesun.co.uk/news/2443533/film-buffs-widow-releases-his-remarkable-collection-of-230-old-movie-posters-as-they-go-on-sale-for-65000/
Here is a link to the prices:
https://www.the-saleroom.com/en-gb/auction-catalogues/astons/catalogue-id-astons10092/search-filter?sortTerm=highestimate
My guess is that Bruce and Heritage would have been struggling to get
some of these� prices. Just goes to show that being a big fish in a
small pond can work wonders.
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