Since the recent discussion on poster prices I have been wondering about
what the long-term trend of values might be. I am thinking especially of
those which fetch higher prices at the moment, and might be considered as
investment vehicles. Obviously the best reason to buy anything is because
it is something you appreciate for itself, and simply owning it gives you
pleasure. Nevertherless, having spent sometimes fairly considerable amounts
of cash you would naturally hope the item would at least hold its value.
It is not uncommon to see posters for sale described as ‘investment
quality’, so the idea that they will increase in value must sometimes be
the *raison d’etre* for buying them. Certainly over the past few years it
would appear that certain titles have appreciated considerably in value,
and I have no doubt that in the near future that will probably continue to
be the case. But what about twenty or thirty years from now?
I recently met some young people who had never heard of the Beatles. I
found that quite shocking, but it does seem that many of the present
generation are more concerned with the present than the past, and that
applies to all forms of entertainment, including films. So in 20 years time
will someone pay $1000+ for *A Hard Day’s Night* one sheet? While *Star
Wars *posters might still be highly sought, and other contemporary movies,
what are the chances that even a *Casablanca* original release will fetch
anything like current prices? Will Universal horror films of the 30s have
any avid collectors? Time will tell, but unfortunately I will hardly be
around to find out.
Tommy
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