interesting Thought Bruce
In my experience Ive Found sometimes God allows us To Go Backwards in
order to go forward..
the adversity gives usabilitys we never planned by the experience we
learn over many many trials
I only had 10K mailing lust after advertising years each person paid 1-2
to get my[a[er catalogs inthe 80s.. andi advertising about 199K in
magazines. papersand locallyon Nbc TV..
the residual effect is interesting as i also put labels on the Products
we made
so wheni look on ebay many times i see items i made in like 1980s being
re-sold still on ebay that people bought years ago..so the brand namehas
lasted even tho ive been through several times of extreme Loss, illness
anda divorce..and financial loss.. ievenlosty my [aid off Home...and a
foot... so i get it
But by grace of God and friends andthings i dont fully understand I
callmiracles
I got a home and slowly been getting on track..for some purpose only God
knows..as Jerry weintraub said:: after he lost all he had,,a movie
studioandthis guy did the Elvis shows, Sinatra, Oh God with John Denver,
The oceans films.. Led Zepplin and so much maoer Karate kid..
He was jewish booking agent son ofa jewler i Think Brooklyn New york
his book youll know im dead wheni stop talking..
I felt was a primer for mylife as i was always talking and still do
about Ideas that some timess seem crazy like startinga moie memorabilia
shop and mail orderin 1977 as people thoughti was crazy as why in Toledo
and at the time ther were justa handful of shopsin Hollywood...
when we atsrtted i didnt even havea casj registar..justa news
paperboychanger and a box of folded one sheets .yeti had 1000 of
Magazines as i saved up a garafge full of stuffas i had a vision ofthe
shop while i had another home..so it was a small visionand plan..
then i found many lots of stuff,,colections, films as ilikes projectors
cameras. andstufflike theter seats olsd movie lights... cinema stuff,
books, records.. and anything related tothe biz...
and the manufacturing was a accident.. iplanned on just gatheringother
makers goods and imade a kiosk to offer posters. mugs tshirts, signs and
hollywood related stuff..
I got them in a local video store chain but the owner tried to orderwhat
he thought would sell and nota varied inventory
Collectors are different then Loe public.. retailers like ON cue and
Musicland tried to offer similar mixes and they had Toys too and limited
edition but the market has always been veryodd as die jard collector
swant scarce like the rare stuff but average joe justwants a
reprint..and so i offerd a middle varied for everyone from Novice
collectors with some sprinkled in cool memorabilia.. as i would find old
warehouse stock of vintage items like Gumbys from 60s or Jame bond
toys.. even music and tin a sci fi dolls..and a few genuine props from
films and yv,,and autographs,,, etc,,etc.,
so i think it still can work how i did it but would need to package the
items for display so a investment into displays, and inventory control..
warehouse. and the proper methods of the labels with the codes to keep
control over the inventory...anda brickandmorter facility..to facilitate
the venture,,ina way i already tested the concept back inthe90s so i
know itwaorks and byadding the manufacturing and also mail ordder
allowed diiefert streams of cash flow...it did take employess to man the
operation and in regards to clerks they need to know film history of
artist,,now theycan google it.. back then we needed to know or call a
expert on the phone...
I think i could offer a plan to unite all the sources to do it im just
now 67 and still healing i dont need to do itandilive ..debt free and
its been great andiam not trying to impress ..butilovetosee creative
projects and i reallylike whenit helps others and has a good opportunity
for others..and can help other dreamers or causes or non profits...and
its just fun tosee peope happyand kids discover themovie industry and
inspire them to dream as far as profits..well i made the studios lots of
money with myproducts... so i guess it would surprise me thelong term
But Jerry said his lesson at the end was is its about God family and
friends and i agree..thats the best part of all this..but it can get
very confusing as i made some decisions that were not to good on health,
money ,and my personal relationships///
seems we all have the same journey in the end..as no one leaves with a
U-haul behind the hearse
so help all we can before its time to exit stage left,,, just ask all
the stars that have learned that
all the best Bruce God bless
Tom
Hollywood dream factory®
since 1977
On 2024-04-21 09:30, Bruce Hershenson wrote:
In 2006, when I moved my $2 million a year auction biz from eBay to my
own site, I did a bunch of Internet advertising. Google Adwords,
Facebook ads, anything else I could think of.
That turned out to be some of the best money I EVER spent, NOT because
it got me new customers (it did not!) but because it taught me that
Internet ads are the 21st century equivalent of snake oil.
After flushing a bunch of money down the toilet and after talking with
other business owners about their amazingly similar experiences, I
came to the conclusion that Internet advertising is EXTREMELY
beneficial for those who sell it, but for everyone who buys it....
good luck!
So I instead put all that money into giving those who did deal with me
great bonuses and perks, reasoning that regular repeat customers were
worth FAR more than an endless stream of one-time customers (which as
I said, Internet ads did not deliver anyway).
And my business has grown from $2 million a year to $6 million a year
average the past SIX years. All thanks to Internet advertising, which
showed me how NOT to spend my money!
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